13. May, 2019


Superson brings its agile agency model to Asia with global strategy expert Martin Roll as Senior Advisor.

Singapore, 9 May 2019 — Finnish creative agency, Superson, today announces the opening of a Singapore office to spearhead its expansion across Asia.

Championing agility and the sharing economy, Superson is built on two principles. Firstly, instead of a fixed in-house creative team, the agency selects specialists from a pool of trusted consultants. Secondly, the agency is marketer-run, where the client servicing teams are all former marketers themselves.

Superson Singapore is headed by managing partner and creative director Antti Toivonen, who has over 10 years of Southeast Asian experience with networks such as TBWA\, Ogilvy and R/GA.

 “I’ve worked with freelancers for years in Singapore and was one myself too. I saw first-hand how the best talent started switching to self-employment. That’s where the world is headed, and we are here to embrace and enable this shift by empowering the specialists and strengthening the already-strong freelancer community. Through our business model, we bring efficiency to clients by building specialist teams based on their background, skills and passions. We have a proven way to do this at scale, helping our clients grow their business by catching this new wave”, said Antti Toivonen.

In conjunction with its expansion across Asia, Superson has appointed Martin Roll as external senior advisor to the company on a global level. Martin Roll is CEO of Martin Roll Company and has been living in Singapore for the past 20 years serving clients across the region and in 30 countries. Roll is an Entrepreneur in Residence and a Distinguished Fellow at leading global business school INSEAD, a former Senior Advisor to McKinsey & Company, and author of the global bestseller ‘Asian Brand Strategy’.

Working with CEO and co-founder Samppa Vilkuna and Antti Toivonen, Martin Roll will provide strategic counselling to Superson’s global and Asian clients on business strategy, global expansion and brand marketing.

Superson provides strategic consultancy to help companies plug into the new sharing economy, and hence we are excited to be able to leverage Martin’s deep expertise from counselling Fortune 500 and large Asian companies.”, Vilkuna commented.

“We see the future potential of agile and strategic agencies, who can easily adapt into local markets without the burden of fixed overheads and legacy models that are not fit for purpose in the digital age. The entire agency world is undergoing major shifts and the trend of self-employment is picking up, especially in Asia. Superson has a unique solution for this opportunity through their specialist model. I am thrilled to be part of this journey as part of the Superson Advisory Board,” added Roll.

11. May, 2019

Genelec x Boiler Room shortlisted in the NYF Advertising Awards!

We just received some pretty good news from The Big Apple! Genelec x Boiler Room got shortlisted in the NYF Advertising Awards! We are so happy and proud - great job team!

Exciting week ahead! Fingers crossed for the best possible news from The Big Apple!
Genelec x Boiler Room is shortlisted in the NYF Advertising Awards and soon it's time to announce the winners.

Read more about the NYF Advertising Awards: https://www.nyfadvertising.com/

23. November, 2018

Genelec x Boiler Room collaboration awarded in the DADI Awards 2018 and shortlisted in Finnish Effie Awards!

The Science of Sound -video series produced for the Genelec x Boiler Room brand collaboration was granted ”Highly recommend” commendation at this years DADI Awards in London. Also, the whole collaboration made it to the shortlist of Effie Finland in the Media category. Genelec x Boiler Room concept was created by Superson and produced by the UK based music platform Boiler Room. The partnership was designed for the celebration of Genelec’s 40th year anniversary year to grow the awareness of Genelec in music producing fanatics around the world.

”We managed to bring a totally new angle to the table for the clients challenge at hand and achieved magnificent results working together with Boiler Room. Super happy and proud of the whole team!” says Account Manager Miikka Mannio, who was in charge of the project from Superson’s part.

Tom Wiltshire, the Head of Music at Boiler Room states: “In terms of the perfect brand integration and overall concept, our campaign with Genelec is the gold standard. A concept so unique that we wouldn’t have thought about on our own, and, would have only ever have been able to do in partnership with an audio brand of Genelec’s calibre. We are super proud of the work we did and absolutely loved working on together on the project”.

Genelec Marketing Director Howard Jones comments: ”While I’d been aware of Boiler Room, full credit to the Superson team for bringing us together and helping to deliver such a great campaign. The combination of the songwriting contest, live event and educational video content was inspired, really. It pushed us into new ways of thinking and helped us reach an audience that we just couldn’t have engaged with via our usual channels.”

The DADIs (The Drum Awards for the Digital Industries) are open internationally to all agencies and brands who are producing exciting and innovative digital work. From apps to consumer products, use of search to social media, paid media and VR, the DADIs have been recognising excellence for the past 12 years.