7. December, 2020

The American company 13 Fishing begins its European conquest – with Superson in charge of the launch

U.S based fishing gear manufacturer 13 Fishing, owned by Rapala VMC outside the U.S, makes a strong entry to the European market. The key message “Make your own luck” appeals to the emotions of anglers. Superson is responsible for the creative planning and implementation of the launch. The planning was made with the agency’s Super Beast -operating model, which is designed to meet today’s customer needs.

In the Super Beast model, a team of selected people from the agency and the client work closely together in a so-called sprint style. Working together brings depth to the work, and enables things that are hard to achieve in a traditional way of working.

“We are constantly up to date what the customer’s needs are. Today the possibilities created by working together are heightened. For this we have created the Super Beast -operating model. It was developed together with The Sexy Beast’s Jussi Solja and Andre Matarazzo. Super Beast is perfect for brands who seek agility, a global level of performance and speed”, Superson’s CEO Samppa Vilkuna shares. 

“It was definitely the best way to have an in-depth collaboration with the agency when we are thinking about such a large project as the European launch of 13 Fishing. Superson's working model also gave us a new perspective towards the way we operate our own marketing department” , states Chris Beldon, Rapala VMC Corporation, Vice President of Marketing & E-Commerce.

Together 13 Fishing, Rapala and Superson formed a 20 person team, which included representatives from 10 different countries. After this the team was scaled down to 12 persons. The evaluation team consisted of key personnel from the target market and 13 Fishing. The work was executed completely through remote connections.

“We are deep inside the organisation, which is crucial when creating such a wide-scale launch. We had Superson’s specialists from Brazil, United Kingdom and Finland participating in the work. From Rapala and 13 Fishing we had team members from 9 different countries. A few weeks before the sprint started, we worked tightly together with the backgrounds and insights. This way no illegibilities, that would slow down the design, are in our way”, tells Lauri Sankila, responsible for the account at Superson.

“Drawing strongly from the American popular culture, the brand would not suit as it was to the European key markets in Germany, France, Italy and Spain. We did background interviews with the target countries sales staff and target group representatives, and formed an understanding of the different market’s similarities and differences. The participation of the representatives of the target markets played a central role in creating the brand’s European identity. During the sprint we received constant feedback straight from the target group, based on which we could design the brand to be as relevant as possible, without forgetting its’ American roots. In order to understand and preserve the brand’s core and attitude in the European market, we cooperated with the 13 Fishing founder team from the start.”

The focal point of the content for the launch is in the brand core: fishing and instinct. Superson adapted the brand to the European market by creating among other things brand style and tonality, story, key messages, launch strategy, campaign guidelines and image concept. The deliverables included also the design and production of a brand film, that will be published soon. 

Superson’s creative team for the account consisted of Strategist Jussi Solja, Creative Director Andre Matarazzo, Photographer Antti Rastivo, Director Antti Nikunen and Producer Jenny Nyman.

Additional information:
Superson
Samppa Vilkuna
+358 50 5954 225
samppa.vilkuna[a]superson.fi

3. November, 2020

Superson’s Antti Toivonen owes his international career to Markku from Finland -character: “One should never stop doing the things they burn for.”

Antti Toivonen, who leads Superson’s Singapore office, still feels affinity towards film. The movie he co-wrote and -produced, Tiong Bahru Social Club, made it to Busan International Film Festival’s programme. 

The mix of Tampere-dialect and tropical bird sounds create an outer-worldly soundscape to the Teams-call.

Leading the Superson office in Singapore, Antti Toivonen is excited because a film he co-wrote and -produced, Tiong Bahru Social Club, will premiere in South-Korea at Busan International Film Festival. It is a so-called A-list festival, which means that success at the festival helps at least when it comes to the Asian distribution. If all goes well, the right person sees the film and the rest is history.

Previously Toivonen has made two short films with Teemu Niukkanen, screened in Sundance Festival Festival: Saatanan kanit (Fucking Bunnies, 2017) and Onko sulla nälkä? (Are you hungry?, 2019). Just like its predecessors, Tiong Bahru Social Club is a comedy, but the genre and feel of the film is very different. 

“Retro future”, Toivonen describes the film’s style.

The storyline Toivonen describes is the following: the events start unfolding when a young joins a pilot project aiming to increase the happiness of a Singaporean neighbourhood, Tiong Bahru. The film is directed by Singaporean Bee Thiam Tan.

It’s slightly surprising that Toivonen has the time to lead the Superson office in Singapore and make feature films on the side. According to Toivonen, there is nothing out of the ordinary, as it has to do with passion. 

“I’ve always said that we should never quit doing the things that we have the fire for. When many young professionals work in an agency they end up making huge compromises with their own craft. If you work for five years, and don’t make a single cool thing that you yourself believe in, it starts to show in your salary. You will become irrelevant. Every creative has made ads, there is nothing special about that.”

Toivonen owes his own international career to a side project. In 2006 Toivonen worked for TBWA\Tequila as a copywriter. At a get-together he pulled on his friend Riku Pentti’s, who was known as DJ Infektio, secondhand t-shirt with a picture of Mika Häkkinen on it - and started to speak rally English. From a momentary impulse, Markku from Finland, who went on to become an early social media phenomenon, was born.

“I still have the Markku-gear under my bed, but I don’t use them that often.”

Markku from Finland was a walking, Finnish cliché churning oracle, resembling a stereotypical tourist with his bum bag and fish finger moustache. The character was based on embarrassment-by-proxy and the gullible Finland pride. Markku made his breakthrough after Lordi won the Eurovision. The idea was to make video postcards, familiar from the Eurovision, of Finland.

“We thought that now is the right time for Markku, as Finns would nervously think that what do the foreigners think of us.”

Now Markku is already a part of Finnish social media history, which even the youth should remember. The skits Toivonen made together with Teemu Niukkanen under the name Ruttoryhmä

“It’s interesting how much Markku from Finland helped me professionally. I would have never made it to TBWA\PHS to put together an international portfolio. They would have never looked at me, since at that point in time I was a mid-tier creative. It was a breakthrough case for me professionally. I still have the Markku-gear under my bed, but I don’t use them that often.”

When the first decade of 2000s came to its end Toivonen wanted to move overseas and applied for several jobs in different countries. He ended up in Singapore by coincidence, and when he started working at TBWA’s local office he had not even visited Asia before. Toivonen worked in Singapore Airlines global lead -team. The account would be similar as working for Fazer or Finnair in Finland.

Toivonen has lived in Singapore for 11 years, during which he has worked for R/GA and Ogilvy. The dream of starting his own agency was born, when Toivonen got fed up with the stiffness of the international network agencies. In the end and partly through coincidence Toivonen ended up opening Superson’s Singapore agency with Samppa Vilkuna.

“I thought that if I want to do something cool I might have to create the opportunity myself. The most creative thing I’ve done in my marketing career is building my own agency.”

Economy is reviving

Matching Finland by the size of its population and the size of Hollola (city in Finland), Singapore has had almost 58 000 COVID-19 cases and 28 deaths caused by it by the 23rd October. According to the World Health Organisation Southeast Asia has had a total of 8.67 million COVID cases. Europe has suffered 8.57 million cases.

According to Toivonen, the advertising market has started to pick up again after the drop over the spring and summer, thanks to a well organised system.

Toivonen shares that already in January 2020, when Finland was only hearing the news of a virus spreading in China, the Singaporean border was staffed with officials with thermometers and questionnaires. The country got in economic depression, and the GDP dropped by the second quarter a record breaking 13.2%. According to Toivonen the beginning of the pandemic was almost a full stop of the economy.

“The initial shock was short. At first the market went into crisis control mode, when everyone needed to figure out what to do now. Due to COVID-19 many companies had a purchase freeze.”

According to Toivonen, COVID did not affect the marketing content much, but rather the amount of work and the advertiser’s media choices. Many businesses wanted to move their marketing to the digital environment, where consumers spent their time now.

“When working with clients, COVID isn’t really present in discussions anymore, but it does affect our everyday lives.” Toivonen describes the current situation in Singapore.

Superson launched the Singapore office a year and a half ago. Now the company has clients in eight different countries. Superson works with clients in Singapore and also helps for example Nordic companies in the Southeast Asian market. One unique thing about the agency is its expertise in sustainability, which according to Superson isn’t that common in the Singaporean agency field.

“For many foreign companies it has been a surprise that the cultural differences between Southeast Asian countries are quite big. The market in Southeast Asia is very fragmented, but each country has a large population. Indonesia has a larger population than Brazil, although it looks small on the map. The volumes are totally different than in Europe.”

Antti Toivonen, 42
Job: Superson Singapore agency’s lead, creative director and partner
Education: Bachelor in Media, University of Westminster, Industrial Business and Management studies in Tampere Polytechnic University
Hometown: Singapore
Hobbies: Thai boxing, jogging, yoga and eating
Motto: Let’s build things that make people tick.

Author: Ville Perttula
Translation: Superson
Published in Markkinointi & Mainonta 10/2020.
Link to original article (in Finnish)
here.

23. September, 2020

Back to Reality and the #GreenRecovery

By John Grant

John Grant’s new book Greener Marketing comes out in August 2020 (Wiley)

Things are slowly returning from lockdown. At some point ‘normal’ life will resume. But things are going to be very different. Challenging for one thing. With a shrunken economy, austerity measures, some consumers not spending and many businesses struggling.

It’s also an opportunity to make a step change. Hundreds of CEOs from large companies signed #greenrecovery commitments. Mainly because we can’t afford to ignore the climate crisis. In 2008 efforts on sustainability were shelved by many companies and governments then focused on the economic slump following the banking crisis. This put us back ten years. We do not have another ten years. Our house was on fire. And now there is another economic fire in the basement. We need to tackle both together.

Even the general public think things will not be the same. A survey in the UK by Sky found that 59% thought that life in Britain would be significantly different after the pandemic, while only 29% thought it would be much the same. The survey found that 49% expect to shop more online, 47% expect to keep working from home, 37% to take fewer foreign holidays. Changes in everyday life include a dramatic mass shift to doing everything digital – meetings, groceries, yoga classes… Also an appreciation of some of life’s slower pleasures. Like the crazes for baking, cocktails (the Quarantini trend), vegetable gardening.

What’s the best way to approach this new phase?

I think we need to shift from treating business like farming, to being more like hunter gatherers. Not gradually harvesting small returns from long term investments. But being alert, curious, agile and acquisitive every day. Being ready to pivot. Testing new products, segments, positionings, even new brands. And finding out what to scale. Not assuming we know what customers think. Or know what they will value, or will regard as ‘essential’. Because all of that may have shifted dramatically. And it may keep changing.

That’s pretty much what life in a start-up is like. To do this in a large company requires breaking things up, letting business units be freer to roam and experiment. Leadership as a support service that can help get central resources behind promising green offshoots. You need to change your process too. Daily stand up meetings not monthly planning. Creative campaigns made using sprints, rapidly iterated with test and learn digital methodologies.

In past periods of austerity, ethical and environmental brands suffered because people weren’t ready to pay more for them. But we’ve already seen 30-40% growth in organic food sales during lockdown. Perhaps people were looking after their health and immunity? Perhaps it is also a shift in priority, more focus on simple daily pleasures like cooking? An Ipsos survey found that 79% globally said that one long term impact of the virus was that they would ‘seek out products that are healthier and better for the environment’.

It’s not just food. I’ve spoken to eco entrepreneurs in markets like beauty and fashion. Many have had an extremely busy few months. One reason (if they sell online) is that Facebook advertising costs dropped by two thirds. While conversion rates also increased because shops are shut and there was less competition. Consumers were stuck at home, bored, not spending as much on things like going out. And so minded to spend online. Behaviours like sending small physical gifts to friends and family also increased. There has even been a greater sense of community and wanting to support ‘the little guy’. These changes might be quite specific to lockdown. Or they might not. They say it takes 60 days to form a new habit.

As far as the #greenrecovery goes I wont make a big case for it here. Suffice to say that a global survey by IPSOS in April found that:

  • 71% agree in the long term, climate change is as serious a crisis as Covid-19
  • 65% of the public support a ‘green’ economic recovery from the Covid-19 crisis.

Fact is, if you work for a big company (H&M, IKEA, Nestle, L’Oreal) you may already be committed to it as a goal and now trying to work out how to deliver on those public pledges. If you work for a purpose-led company, you wouldn’t have it any other way.

But how to do it? How to revive and drive the business and at the same time also make radical sustainability gains? That’s something I’ve been researching over the last two months. Here’s a map of some of the most immediate strategic options:

ECO SAVING

MUJI grew up in Japan during a ten year recession. That was when their culture veered away from an obsession with designer labels and luxury brands. The new generation didn’t want to buy LV handbags. They embraced things like street fashion. MUJI’s design principle is doing less (for instance not bleaching paper and fabrics) to be more eco and more beautiful. The name means ‘no logo’. Doing less also makes it cheaper. When I first met the brand in Japan in the 1990s, MUJI were selling a perfectly nice pair of jeans for only €2!

MUJI have a genius for spotting waste and hidden value. Their first product was spaghetti hoops that were actually offcuts from the pasta factory (previously thrown away).

That’s the mindset behind eco saving. What could you do that strips away 90% of the cost and resource impact. But still does the same job and gives the same joy?

Ingvar Kamprad the IKEA founder used to say any fool could design a desk. But it took creativity to design a desk for only €10. It’s often about finding an ingenious reframe. Kamprad had the idea of selling designer bare metal bins. These cost €100 in competitors shops. But he managed to do his for €3. How? By going to the catering company that supplied tins of tomatoes. And asking for the tins without the tomatoes (or the lids).

CHEAP TIME TO GROW

Advertising is cheap. Money (because of interest rates) is cheap. If you want to grow something green you may also have access to free ‘stimulus’ money or sustainability linked loans. Many green markets are in steep growth. Like vegan shoes. If you can sell something online for €100, make a margin of 70% and it costs you €10… you do the maths. The more money you put in the more revenue. And if you can scale parts of your business rapidly this may compensate for other tougher markets, give you a way to keep more jobs.

IKEA has a longterm strategic principle to invest in a downturn for exactly this reason.

The other great thing today is how accountable marketing is through digital channels. You can make daily decisions and see the results. That data will also help you build a picture of what segments and propositions are working. Using Geoffrey Moore’s bowling alley model you can look for ‘neighbouring pins’. For instance, say you are an online travel booking company. You might see an uplift in international key worker journeys. Like government employees travelling to Brussels. That might lead you to find other ‘essential journey’ segments. Like industrial maintenance staff in demand as factories reopen.

NEW DEAL – A WIN:WIN

The time honoured principle of marketing for the last 70 years was to do everything for consumers and make it convenient. Like ready meals that people just needed to microwave.

The opposite may be true in the next stage.

The big win could be selling fresh ingredients and teaching people to cook – while sharing the savings made because they use their kitchen not your factory. Hello Fresh in other words. Supermarkets might increasingly sell vegetable seeds and plants to grow at home?

This is another IKEA principle. They shifted the factory to the home. And in return sold furnishings so cheap the majority could afford them. That kind of low cost collaborative model could apply to almost any market, from computing to fashion.

New deals can also come from flexing the business model and terms. People may want to pay for insurance by the day. Or to rent many things they previously had bought.

NEW MARKETS

To make radical green gains and at the same time business breakthrough results just requires one thing.

Creativity.

For decades consumer electronic businesses struggled to market the LED light bulb. Partly because the light was harsh. Partly because it was so cheap and long-lasting you’d be killing your business. Then along came Philips Hue. A new need (interior design), a new segment (millennial geeks), a new price point (100x higher) and a new channel (the Apple store).

That kind of paradigm shift can happen in any market. And it creates 10-20 year successes.

That’s the big opportunity here. Be part of tomorrow’s Green Economy.

The simplest way to do this is what Philips did. Create a Moonshot project. Give some talented and subversive employees the space, time and budget to ‘make a splash’.

9. June, 2020

Supertrainee-haku on jälleen auki!

Markkinointiviestinnän harjoittelijana pääset osallistumaan markkinointiviestinnän tekemiseen sen kaikissa muodoissa. Saat kokeilla siipiäsi asiakasprojekteissa osana ammattilaistiimejä, oli tehtävänä mitä tahansa strategisten linjojen vetämisestä projektin viimeisen yksityiskohdan tuottamiseen. Monipuolinen ja nopeatempoinen työ voi olla vaativaa, mutta myös antoisaa. Takaamme, että reippaalla asenteella saat harjoittelustasi irti niin paljon kuin haluat.

Markkinointiviestinnän harjoittelijan työnkuva on monipuolinen, ja siihen voi itse vaikuttaa. Jos sinulla on jo valmiiksi supervoimia jollain osa-alueella, kerro niistä meille, niin pääset varmasti vapauttamaan ne harjoittelujaksollasi. Toisaalta jos olet kiinnostunut jostain, mitä et vielä täysin hallitse, kerro rohkeasti sekin. Tuemme mielellämme uusien supervoimien kehittämisessä!

Työtehtäviin asiakkuustiimeissä kuuluu muun muassa:

  • analytiikka, kuten liiketoimintaympäristö- ja kilpailija-analyysien laatiminen 
  • luova työskentely, kuten mainoskampanjan tai sisällöntuotannon konseptisuunnittelu
  • viestintä, kuten tiedotteiden kirjoittaminen, mediaseuranta ja muu sisällöntuotanto
  • tapahtuma-, valokuva- ja videotuotannot

Hakuprosessin ensimmäisessä vaiheessa pyydämme lähettämään meille CV:n ja vapaamuotoisen hakemuksen. Kerro hakemuksessa, miksi sinä olisit hyvä valinta Supertrainee-ohjelmaan markkinointiviestinnän harjoittelijaksi. Mainitse myös, minkä parissa erityisesti haluaisit harjoittelujaksollasi työskennellä ja miksi.

Hakuprosessi jatkuu haastatteluilla, jonne kutsumme lupaavimmat hakijat. Haastattelun lisäksi pyydämme tekemään markkinointiviestintään liittyvän erillistehtävän, joka annetaan haastattelun jälkeen.

Valitsemme yhden markkinointiviestinnän harjoittelijan Supertrainee-ohjelmaan syyskaudeksi 2020.

Hakuprosessi:

  • 15.06. klo 18 mennessä: CV ja hakemus sähköpostilla Pirjolle (pirjo.airaksinen@superson.fi), otsikoksi “Markkinointiviestinnän harjoittelija  syyskausi 2020”
  • 17.06.: Tieto haastatteluvaiheen valinnoista
  • 22.-24.06. Haastattelut ja tehtävänanto
  • 30.06.: Tehtävien palautus
  • 03.07.: Valinta
  • 24.08.2020: Supertrainee-jakso alkaa ja päättyy 31.12.2020

Lisätietoja:

Pirjo Airaksinen, Head of Culture: 040 030 3043

10. February, 2020

Superson Collaborates with Google to Help Singles in Indonesia on Valentine’s Day

#YukMoveOn (Let’s Move On) shows how Google apps can help all Indonesians, also the singles, those in ‘almost-but-not-quite’ relationships, and the ones in the friend-zone this Valentine’s Day.

We are happy to share our latest collaboration with Google Indonesia with a campaign that offers a fresh perspective to Valentine’s Day by showing support to those less lucky in love.

Titled ‘Yuk Move On’ (‘Let’s Move On’), the campaign celebrates those who are single,  in ‘almost-but-not-quite’ relationships or in the ‘friend-zone’. The inclusive Valentine’s Day campaign serves as a reminder about the importance of self-love and celebrating life, showcasing how you can move on in life, with a little help from Google.

Nine Google apps are promoted in the tongue-in-cheek campaign for their ability to aid in the process of moving on from a past relationship. For example, Google Photos’ facial recognition helps you identify the face of your ex-partners so you can put them where they belong: the past. 

To launch the campaign, we distributed a “Moving On Kit” to Indonesia’s top single influencers and YouTubers, encouraging them to try Google apps and share their moving on stories, showing support to other lonely hearts.

At the heart of the campaign is an online film starring Vanesha Prescilla, an acclaimed actress known for her lead roles in Indonesian Gen Z heart-break dramas. The campaign film showcases how Google apps can help you move on, featuring a hit song from Indonesian indie band and YouTube content creator, ‘Reality Club’.

Key media and influencers were invited to attend the event that announced the launch of the #YukMoveOn (‘Let’s Move On’) initiative. The event saw key media editors unleashing their creativity with a ‘paint your move-on mantra’ session, followed by a group therapy session led by famed radio and podcast hosts and a mindfulness coach. Participants of the group therapy were selected based on story submission contests held on social media. Attendees had the chance to share and receive moving on advice from experts. 

Commenting on the campaign our Antti Toivonen said “This is a highly collaborative effort with Google and Superson’s teams. The idea came from Google and we built an agile creative team to help Googlers to workshop the campaign over the past months. Our team saw people from Indonesian love novelists and musicians, to filmmakers and packaging specialists, working alongside Google’s internal experts from analytics to communications.”

Google’s Brand and Creative Lead for Southeast Asia, Mira Sumanti said, “At Google, we want to organize the world’s information to make it universally accessible and useful. Valentine’s day is no exception. With this campaign, we are trying to bring a fresh perspective to other groups during this ‘love month’ and tried to give ideas for one of the frequently searched keywords on Google in Indonesia: “cara move on” (how to move on). The need to move on transcends beyond age, gender, and boundaries. It is something that is universally relevant to everyone.

“It started with a simple ‘what-if’ conversation among Googlers and became a real-life, nationwide campaign. We would like to thank all the partners, agencies and influencers who believed in this idea, supported us, and made it happen." 

The online film was directed by Anatman Pictures director Mahatma Putra. Other partners include Lion & Lion, Bumble Bee Studios, Image Dynamics and Toaster.

Watch campaign film here: https://www.youtube.com/watch?v=N1ASHy6bHGY

30. January, 2020

Marketing in Asia: Superson Singapore’s Antti Toivonen Lands Sundance Film Festival For The Second Time

Superson Singapore's Antti Toivonen believes that advertising creatives should flex their muscle in the world outside advertising too as branded content competes for attention with the best TV shows and movies out there. Being featured twice alongside the world's most interesting storytellers at the Sundance Film Festival is a testament to the work he and his team have put into honing their craft. Sundance 2020 saw a record year of over 10 000 short film submissions with just 74 making the cut to their official program.

Read the article: https://marketinginasia.com/2020/01/25/superson-singapores-antti-toivonen-lands-sundance-film-festival-for-the-second-time/

20. December, 2019

Agency disruptor Superson strengthens APAC leadership team to cater for CMOs of the future

Singapore, 17 December 2019 — Specialist agency Superson announced the appointment of Anne Karumo and Shi Ho as Client Partners for the Asia Pacific region, based in Singapore. In Superson’s specialist model, client partners are former senior marketers, with experience working side-by-side with CMOs and CEOs, helping innovative companies achieve their business results with the help of future-focused independent talent.

Anne Karumo is responsible for building out Superson’s fintech and sustainability expertise. Prior to joining Superson, Anne was Senior Director for Marketing at Visa, in charge of partnerships in Asia Pacific. She brings deep experience working with fintech companies both on client and agency side, including Bloomberg, Wall Street Systems, Cognito and OANDA, across various markets in APAC, Europe, Africa and the Middle East.

Shi Ho is responsible for building Superson’s disruptive technology, consumer products and entertainment arms. She was the APAC Head of Marketing at BBC Studios, looking after 11 markets and over 50 clients. She has led teams in creative agencies including BBDO and R/GA, and worked with companies including P&G, Unilever and Visa. She was with Nokia prior, in entertainment and music marketing roles in Singapore, Helsinki and London.

“We see ourselves as the architects of creative collaboration, working with disruptive companies building services that stretch the boundaries of digital and physical,” says Anne Karumo. “With the help of technology, societies can develop solutions like carbon and plastic off-setting, sustainable investing, financial inclusion, and digital farming to solve major environmental and social challenges. This requires the expertise that can’t be found in most traditional agencies. Our network of independent specialists work side by side with the innovators to create an impact for a sustainable future.”

Since its launch in Singapore in May 2019, Superson has proven that Asian market is quick to embrace and adopt new ways of creative collaboration. Its clients include Wärtsilä, focusing on the IntelliTug project and smart marine technology, Google and Unilever CLEAR Haircare.

Shi Ho said, “Clients come to us because they know we won’t feed them yet another agency solution. We can’t. There are so many dynamics at play. Firstly, marketing teams need to rapidly adapt to customer dynamics and technologies that are constantly evolving, while trying to build brand experiences that last. Secondly, as ex-marketeers we recognize the realities of doing business in this current age - budgets are shrinking and sales targets are climbing. Thirdly, there is a growing need for skill sets that everyone is still trying to figure out - data, analysis, its application, and how to crack programmatic and AI for more growth. Superson’s specialist model means when we curate a team, top creative and tech talent are in the room with our clients to tackle a business problem with an audience-first approach.”

Antti Toivonen, Managing Partner of Superson Singapore, said “We are thrilled to add such heavy-hitting marketers, both Anne and Shi, in our global client partner team. Senior client experience is what makes Superson different. Together with our specialist model we are nimble and can respond to unique challenges CMOs face today, way beyond the usual agency toolkit. Superson was born from questioning the relevance of conventional agency practices and this approach has proven to give marketers the results they need, both in the Nordics and now also in APAC. We are already working across several markets in the region and are looking to expand further.”

Also seen on:

Mumbrella Asiahttps://www.mumbrella.asia/2019/12/superson-singapore-appoints-former-visa-and-bbc-marketers-as-client-partners
Branding in Asiahttps://brandinginasia.com/superson-appoints-anne-karumo-and-shi-ho-as-client-partners-for-the-asia-pacific/

28. October, 2019

Graafisen suunnittelun harjoittelija

Graafikko-harjoittelijana pääset työskentelemään monipuolisesti graafisen suunnittelun eri osa-alueilla digistä printtiin ja liikkuvaan kuvaan. Saat mahdollisuuden tuoda esille omaa visuaalista näkemystäsi oikeiden projektien parissa. Samalla saat kattavan kuvan visuaalisen viestinnän kentästä sekä omasta paikastasi siinä. Luot myös vakuuttavan työportfolion.

Harjoittelupaikka sopii sinulle, joka opiskelet luovaa suunnittelua joko graafisella tai web-painotuksella ja olet siten tottunut käyttämään taitto- ja grafiikkaohjelmia kuten InDesignia, Photoshopia ja Illustratoria. Persoonana olet avoin, joustava ja opit nopeasti uutta. Osaat visualisoida ideoita, toteuttaa konsepteja ja työskennellä itsenäisesti ja nopeatempoisesti. Lisäksi sinulla on hyvät kommunikaatiotaidot.

Työtehtävät visuaalisessa tiimissä: 

  • luova suunnittelu, kuten mainoskampanjat ja brändi-ilmeet
  • graafinen toteutus, kuten mockupit, valmiit materiaalit ja presentaatiot
  • töiden esittely

Hakuprosessin ensimmäisessä vaiheessa pyydämme lähettämään meille CV:n sekä vapaamuotoisen hakemuksen. Kerro hakemuksessa, miksi sinä olisit hyvä valinta Supertrainee-ohjelmaan graafisen suunnittelun harjoittelijaksi.

Kutsumme lupaavimmat hakijat haastatteluun. Haastattelujen perusteella valitsemme yhden graafikko-harjoittelijan Supertrainee-ohjelmaan.

Hakuprosessi:

  • 29.11. klo 12 mennessä: CV ja hakemus sähköpostilla Pirjolle (pirjo.airaksinen@superson.co), otsikoksi “Graafisen suunnittelun harjoittelija 2020”
  • 3.–12.12.: Ensimmäisen vaiheen valinnat ja haastattelut
  • 13.12.: Graafikko-harjoittelijan valinta
  • 7.1.2020: Supertrainee-jakso alkaa ja päättyy 30.6.2020

Lisätietoja:

Pirjo Airaksinen, Head of Culture: 040 030 3043

28. October, 2019

Myynnin harjoittelija

Myynnin harjoittelu Supersonilla on hyvä paikka kasvaa myynnin ammattilaiseksi. Harjoittelu on vuosien varrella poikinut hienoja projekteja, ja siitä on jopa ponnistettu vetämään omia asiakkuuksia Supersonilla. Tämä kaikki on harjoittelijan omissa käsissä. 

Tärkeintä on, että tiedät haluavasi työskennellä myynnin parissa ja olet nälkäinen. Kokemusta B2B-myynnistä arvostetaan, mutta se ei ole välttämättömyys, sillä asenne ratkaisee. Tehtävä vaatii luonnetta ja periksiantamattomuutta. 

Takaamme, että näillä ominaisuuksilla saat harjoittelustasi irti niin paljon kuin haluat. Saat paljon tietoa eri yrityksistä ja pääset tapaamaan niiden päättäjiä. Opit kiteyttämistä ja presentoimista. Lisäksi saat olla mukana tarjousvaiheen suunnittelutiimeissä luomassa projekteille suuntaa.

Työtehtävät ovat muun muassa näitä:

  • uusasiakashankinta, kuten prospektointi ja kontaktointi
  • asiakastapaamiset ja niihin liittyvä valmistelu kuten presentaatiot ja tarjoukset
  • tarjousvaiheen luova työskentely, kuten kampanjoiden konseptisuunnittelu

Hakuprosessin ensimmäisessä vaiheessa pyydämme lähettämään meille CV:n ja vapaamuotoisen hakemuksen. Kerro hakemuksessa, miksi sinä olisit hyvä valinta Supertrainee-ohjelmaan myynnin harjoittelijaksi.

Hakuprosessi jatkuu bootcamp-päivällä, jonne kutsumme 10 lupaavinta hakijaa. Bootcampilla hakijat pääsevät ammattilaisten johdolla pureutumaan markkinointiviestinnän työhön sekä esitysten että ryhmätehtävien kautta. Päivä tarjoaa inspiraatiota, oppia ja palautetta. Sen päätteeksi sinulla on varmasti selkeämpi kuva markkinointiviestinnän kentästä ja Supersonin paikasta siinä.

Bootcampilta valitsemme yhden myynnin harjoittelijan Supertrainee-ohjelmaan.

Hakuprosessi:

  • 15.11. klo 12 mennessä: CV ja hakemus sähköpostilla Pirjolle (pirjo.airaksinen@superson.co), otsikoksi “Myynnin harjoittelija 2020”
  • 19.11.: Ensimmäisen vaiheen valinta
  • 25.11.: klo 12–16: Bootcamp-päivä
  • 28.11.: Myynnin harjoittelijan valinta
  • 7.1.2020: Supertrainee-jakso alkaa ja päättyy 30.6.2020

Lisätietoja: 

Tuomas Karvonen, Business Development Manager: 050 327 2119
Lauri Sankila, Client Manager: 040 518 6491

28. October, 2019

Markkinointiviestinnän harjoittelija

Markkinointiviestinnän harjoittelijana pääset osallistumaan markkinointiviestinnän tekemiseen sen kaikissa muodoissa. Saat kokeilla siipiäsi asiakasprojekteissa osana ammattilaistiimejä, oli tehtävänä mitä tahansa strategisten linjojen vetämisestä projektin viimeisen yksityiskohdan tuottamiseen. Monipuolinen ja nopeatempoinen työ voi olla vaativaa, mutta myös antoisaa. Takaamme, että reippaalla asenteella saat harjoittelustasi irti niin paljon kuin haluat.

Markkinointiviestinnän harjoittelijan työnkuva on monipuolinen, ja siihen voi itse vaikuttaa. Jos sinulla on jo valmiiksi supervoimia jollain osa-alueella, kerro niistä meille, niin pääset varmasti vapauttamaan ne harjoittelujaksollasi. Toisaalta jos olet kiinnostunut jostain, mitä et vielä täysin hallitse, kerro rohkeasti sekin. Tuemme mielellämme uusien supervoimien kehittämisessä!

Työtehtäviin asiakkuustiimeissä kuuluu muun muassa:

  • analytiikka, kuten liiketoimintaympäristö- ja kilpailija-analyysien laatiminen 
  • luova työskentely, kuten mainoskampanjan tai sisällöntuotannon konseptisuunnittelu
  • viestintä, kuten tiedotteiden kirjoittaminen, mediaseuranta ja muu sisällöntuotanto
  • tapahtuma-, valokuva- ja videotuotannot

Hakuprosessin ensimmäisessä vaiheessa pyydämme lähettämään meille CV:n ja vapaamuotoisen hakemuksen. Kerro hakemuksessa, miksi sinä olisit hyvä valinta Supertrainee-ohjelmaan markkinointiviestinnän harjoittelijaksi. Mainitse myös, minkä parissa erityisesti haluaisit harjoittelujaksollasi työskennellä ja miksi.

Hakuprosessi jatkuu bootcamp-päivällä, jonne kutsumme 10 lupaavinta hakijaa. Bootcampilla hakijat pääsevät ammattilaisten johdolla pureutumaan markkinointiviestinnän työhön sekä esitysten että ryhmätehtävien kautta. Päivä tarjoaa inspiraatiota, oppia ja palautetta. Sen päätteeksi sinulla on varmasti selkeämpi kuva markkinointiviestinnän kentästä ja Supersonin paikasta siinä.

Bootcampilta valitsemme kaksi markkinointiviestinnän harjoittelijaa Supertrainee-ohjelmaan.

Hakuprosessi:

  • 15.11. klo 12 mennessä: CV ja hakemus sähköpostilla Pirjolle (pirjo.airaksinen@superson.co), otsikoksi “Markkinointiviestinnän harjoittelija 2020”
  • 19.11.: Ensimmäisen vaiheen valinta
  • 25.11. klo 12–16: Bootcamp-päivä
  • 28.11.: Markkinointiviestinnän harjoittelijoiden valinta
  • 7.1.2020: Supertrainee-jakso alkaa ja päättyy 30.6.2020

Lisätietoja:

Pirjo Airaksinen, Head of Culture: 040 030 3043