28. October, 2019

Tapio Lehtinen – Around the World in 322 days

Throughout history seamen sailing across the oceans have been the symbol of courage. “To be honest, I consider myself a little bit of a sissy”, says Tapio Lehtinen, who was the first Finn to finish the Golden Globe Race. Lehtinen circled around the globe without stops and spent 322 days alone on his sailing boat . “I strongly believe that if you’re going to do something dangerous – which this race definitely was – you have to be a bit tentative.  I try to avoid situations that might lead to danger. Dangerous sails are all about excellent preparation and anticipation that help avoiding bigger risks”, Lehtinen describes. “In my opinion sisu is a better concept than courage. Especially in sailing, courage includes a certain tone of recklessness which does not work in this sport.”

Big thoughts and birds
All scales are different for a person who has sailed around the world compared to us landlubbers. The longest time that Lehtinen spent without seeing a single sign of mankind was two months. The only thing that reminded him of still existing in this century was the trail of a jet flight spreading across the sky. “But I didn’t see the plane.” The most important company he had were albatrosses, that have existed millions of years on planet Earth. But Lehtinen did not feel lonely. “Many wondered how I held up. In that sense I am very Finnish. I truly and honestly enjoyed the solitude and silence.”

Despite heavy storms and technical difficulties, the 10 months Lehtinen spent on the sea went by in tranquillity together with his thoughts. Same straightforward routines gave form to days, weeks and months. Sailing, reading and listening to music on C-cassettes filled his days. “It was pure luxury that I really had time to think. Although I slept for a couple of hours 3–4 times a day, I had a lot of dreams, and after waking up also time to reflect on them. Pure solitude and silence can be recommended for everyone.”

Endless moments inside his head made Lehtinen reflect on others’ and his own life. “I could say I had an almost religious awakening during the journey. I strongly believe that in the future we have to get rid of the constant need for gathering more materia and remember that the Earth has to be passed on to the coming generations as well. It requires true courage from all of us to act accordingly. I’m not saying that the year on sea made me a better person, but at least I enjoyed it.”

28. October, 2019

Martin Roll – 5 advice to courage

Danish Martin Roll, Senior Advisor for Superson, can be called the guru of global strategy, marketing and branding. Roll has done a breathtakingly long career in marketing and he sees courage as a natural part of successful business. “If you want to succeed in business, you have to be courageous.”

Roll has lived in Singapore for over two decades and he is specialized in the Asian market, and serves clients in over 30 countries globally. Moving to Asia was personally one of the most courageous acts in his life. “All young economists in the early 21st century left to the West, London or New York. I went Wast, to Asia. It was a courageous decision to make but I can now state that it was worth it.”

Roll, who works as a strategic advisor, mentor and transformation consultant for several global Fortune 100 companies and family businesses, summoned five key advice on how courage can be sustained in companies’ actions and spirit.

  1. Hold on to long-term goals
    Good things happen to those who have the patience to wait. Build a clear direction and purpose and find out where you want to go. The core in business is finding a purpose and focusing on that. To achieve the long-term goals the purpose has to be in the core of the strategy and recent research shows that it drives business impact. It requires great courage to have patience to wait for the goals to happen.

  2. Be courageous, bold and distinct
    How do you define you and your company? A strong, clear and distinct strategy is the foundation of everything. It requires courage to define the core of the business and to swipe away everything useless and unnecessary from around it. Dare to focus only on the core of the strategy.

  3. Step out of your comfort zone
    Courageous people and companies dare to come out of their comfort zone. That is never easy. Others will always have opinions about how you or your company should be and what things to strive for. Instead, courageous people don’t mind the views of others. People typically want to hold on to the old, safe and familiar. But only when you really jump out of your comfort zone changes start to happen and you might even find in yourself strength and knowledge you didn’t know about.

  4. Embrace uncertainty
    Ingvar Kamprad, the founder of IKEA, has said that only when sleeping people don’t make mistakes. The nature of business is not static and the constant change and mistakes are part of it. You have to accept not knowing what tomorrow will bring and be able to enjoy the uncertainty. Anticipation helps to stand the uncertainty. 

  5. Be patient
    The Danish company LEGO is at the moment the world’s most valuable toy company and their patience has been tested during the last decades. In the 1990s bankruptcy was just around the corner and an offer of 150 million dollars was made for the company. The company decided to clearly focus on LEGO bricks (the core) and leave the competition of digital games and toys for others. Persistent and patient work were rewarded. Today the value of LEGO Group is almost 40 billion dollars.

Download Martin Roll's presentation:
"Martin Roll – A global perspective on courage"

28. October, 2019

The Symposion of big questions

Platon defined the Symposion to be a discussion forum, where free men gathered together in the evenings to dine, wine and hold speeches on philosophical topics. Great thoughts and important epiphanies were indeed heard last week at the sixth annual Superson Symposion. Approximately 60 clients and partners got together to enjoy an exclusive occasion at Hotel Kämp, where the theme for the speeches was Courage.

In Superson’s CEO’s words,  the aim of the annual event is to rise a little bit above and beyond our daily lives. To hear and discuss topics that are bigger than our daily work questions. Their own stories about courage in life and business were told by Superson’s Senior Advisor Martin Roll, CEO and President of Sanoma Susan Duinhoven and the solo sailor who sailed around the world Tapio Lehtinen

Courage can be seen and felt concrete in Superson’s everyday operations. “The most courageous step for us this year was definitely opening up our office in Singapore. One of the most competitive societies in the world puts newcomers under pressure, but Superson Singapore’s activities has started off great.” Samppa Vilkuna tells. Expanding globally is one of the steps in Superson’s future. And the next steps are already traced out: “Our aim is to be the best marketing and communications agency operating on a specialist model in the world.” Vilkuna assures. 

In addition to international news, Superson’s organizational reformation has brought plenty of action to the autumn. “We want to provide even better and further tailored services to our clients. We’ve helped  our employees to set their personal purposes. Based on these purposes, the Client Partners were allocated different expertise industries, and can provide the best possible support to their clients.”

We now continue with an overview of Superson Symposion’s interesting keynote speeches about courage. More information about the speakers' background can be found on the official Symposion website.

13. May, 2019


Superson brings its agile agency model to Asia with global strategy expert Martin Roll as Senior Advisor.

Singapore, 9 May 2019 — Finnish creative agency, Superson, today announces the opening of a Singapore office to spearhead its expansion across Asia.

Championing agility and the sharing economy, Superson is built on two principles. Firstly, instead of a fixed in-house creative team, the agency selects specialists from a pool of trusted consultants. Secondly, the agency is marketer-run, where the client servicing teams are all former marketers themselves.

Superson Singapore is headed by managing partner and creative director Antti Toivonen, who has over 10 years of Southeast Asian experience with networks such as TBWA\, Ogilvy and R/GA.

 “I’ve worked with freelancers for years in Singapore and was one myself too. I saw first-hand how the best talent started switching to self-employment. That’s where the world is headed, and we are here to embrace and enable this shift by empowering the specialists and strengthening the already-strong freelancer community. Through our business model, we bring efficiency to clients by building specialist teams based on their background, skills and passions. We have a proven way to do this at scale, helping our clients grow their business by catching this new wave”, said Antti Toivonen.

In conjunction with its expansion across Asia, Superson has appointed Martin Roll as external senior advisor to the company on a global level. Martin Roll is CEO of Martin Roll Company and has been living in Singapore for the past 20 years serving clients across the region and in 30 countries. Roll is an Entrepreneur in Residence and a Distinguished Fellow at leading global business school INSEAD, a former Senior Advisor to McKinsey & Company, and author of the global bestseller ‘Asian Brand Strategy’.

Working with CEO and co-founder Samppa Vilkuna and Antti Toivonen, Martin Roll will provide strategic counselling to Superson’s global and Asian clients on business strategy, global expansion and brand marketing.

Superson provides strategic consultancy to help companies plug into the new sharing economy, and hence we are excited to be able to leverage Martin’s deep expertise from counselling Fortune 500 and large Asian companies.”, Vilkuna commented.

“We see the future potential of agile and strategic agencies, who can easily adapt into local markets without the burden of fixed overheads and legacy models that are not fit for purpose in the digital age. The entire agency world is undergoing major shifts and the trend of self-employment is picking up, especially in Asia. Superson has a unique solution for this opportunity through their specialist model. I am thrilled to be part of this journey as part of the Superson Advisory Board,” added Roll.

11. May, 2019

Genelec x Boiler Room shortlisted in the NYF Advertising Awards!

We just received some pretty good news from The Big Apple! Genelec x Boiler Room got shortlisted in the NYF Advertising Awards! We are so happy and proud - great job team!

Exciting week ahead! Fingers crossed for the best possible news from The Big Apple!
Genelec x Boiler Room is shortlisted in the NYF Advertising Awards and soon it's time to announce the winners.

Read more about the NYF Advertising Awards: https://www.nyfadvertising.com/

23. November, 2018

Genelec x Boiler Room collaboration awarded in the DADI Awards 2018 and shortlisted in Finnish Effie Awards!

The Science of Sound -video series produced for the Genelec x Boiler Room brand collaboration was granted ”Highly recommend” commendation at this years DADI Awards in London. Also, the whole collaboration made it to the shortlist of Effie Finland in the Media category. Genelec x Boiler Room concept was created by Superson and produced by the UK based music platform Boiler Room. The partnership was designed for the celebration of Genelec’s 40th year anniversary year to grow the awareness of Genelec in music producing fanatics around the world.

”We managed to bring a totally new angle to the table for the clients challenge at hand and achieved magnificent results working together with Boiler Room. Super happy and proud of the whole team!” says Account Manager Miikka Mannio, who was in charge of the project from Superson’s part.

Tom Wiltshire, the Head of Music at Boiler Room states: “In terms of the perfect brand integration and overall concept, our campaign with Genelec is the gold standard. A concept so unique that we wouldn’t have thought about on our own, and, would have only ever have been able to do in partnership with an audio brand of Genelec’s calibre. We are super proud of the work we did and absolutely loved working on together on the project”.

Genelec Marketing Director Howard Jones comments: ”While I’d been aware of Boiler Room, full credit to the Superson team for bringing us together and helping to deliver such a great campaign. The combination of the songwriting contest, live event and educational video content was inspired, really. It pushed us into new ways of thinking and helped us reach an audience that we just couldn’t have engaged with via our usual channels.”

The DADIs (The Drum Awards for the Digital Industries) are open internationally to all agencies and brands who are producing exciting and innovative digital work. From apps to consumer products, use of search to social media, paid media and VR, the DADIs have been recognising excellence for the past 12 years.