Superson Singapore's Antti Toivonen believes that advertising creatives should flex their muscle in the world outside advertising too as branded content competes for attention with the best TV shows and movies out there. Being featured twice alongside the world's most interesting storytellers at the Sundance Film Festival is a testament to the work he and his team have put into honing their craft. Sundance 2020 saw a record year of over 10 000 short film submissions with just 74 making the cut to their official program.

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