---
title: "SuperAcademy: Say NO to greenwashing!"
description: In our latest SuperAcademy session, we had a talk with Superson’s awesome sustainability expert John Grant about how we can help our clients frame sustainability.
---

[News ](https://superson.co/news)

# [SuperAcademy: Say NO to greenwashing!](https://superson.co/news/no-to-greenwashing)

 Written by [Superson](https://superson.co/news/author/superson) | 14 April

In our latest SuperAcademy session, we had a talk with Superson’s awesome sustainability expert John Grant about how we can help our clients frame sustainability. John reminded us that finding your own angle in sustainability needs a lot of research and background work so professional sustainability experts are definitely needed in the team! 

It’s also very important to be careful with your sustainability facts - it’s a definite NO for greenwashing. For this, we have developed a tool called CUSP (Compelling Unique Sustainability Proposition) which helps companies align their sustainability efforts with marketing communications. 

Read more about CUSP and download the e-book [here](https://superson.co/contact-us-1-0)!

[View full post](https://superson.co/news/no-to-greenwashing)

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