To launch a new premium-grade running shoe with a minimal media budget.
30 runners known to be active on social media were invited to adidasheimo™ (= adidastribe) running school that was packed with exclusive share-worthy experiences.
Adidas Boost running shoes have responsive cushioning, delivering great energy return: The more energy you give, the more you get.
2nd in the market in six months. Adidas Boost running shoes where sold out from all the partnering stores. Over 4200 posts with #adidasheimo hashtag.
In the Market
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