Adidas

How to launch a premium product without a premium budget?

TASK:

To launch a new premium-grade running shoe with a minimal media budget.

SOLUTION:

30 runners known to be active on social media were invited to adidasheimo™ (= adidastribe) running school that was packed with exclusive share-worthy experiences.

ADIDAS BOOST

Adidas Boost running shoes have responsive cushioning, delivering great energy return: The more energy you give, the more you get.

adidas case kuva wide

RESULT:

2nd in the market in six months. Adidas Boost running shoes where sold out from all the partnering stores. Over 4200 posts with #adidasheimo hashtag.

22 %

Sales Growth

2nd

In the Market

>2400

#adidasheimo posts

adidas case 1
adidas case 2

Interested in working with us?

More Cases

Neste Rally Battle How to make an uncle sport exciting again

SpeedoSpeedo for good

Jaloviina TähdetönHow to launch a historical product with a modern twist?

PeroniHow to raise the awareness of Peroni and get the brand associated with fashion and style?

Burger KingHow to gain media visibility for a new app

RovioHow to engage the gaming community and introduce a new game to esports?

VaisalaHow to create a compelling story and value proposition for a new business unit?

GenelecHow to reach and engage millenial audiences?

Hotel KämpHow to react to a current topic?

Jaloviina TähdetönHow to launch a historical product with a modern twist? 

KingisHow to increase brand love?

LindströmHow to make a product launch the pride of the whole company?