Adidas

How to launch a premium product without a premium budget?

TASK:

To launch a new premium-grade running shoe with a minimal media budget.

SOLUTION:

30 runners known to be active on social media were invited to adidasheimo™ (= adidastribe) running school that was packed with exclusive share-worthy experiences.

ADIDAS BOOST

Adidas Boost running shoes have responsive cushioning, delivering great energy return: The more energy you give, the more you get.

adidas case kuva wide

RESULT:

2nd in the market in six months. Adidas Boost running shoes where sold out from all the partnering stores. Over 4200 posts with #adidasheimo hashtag.

22 %

Sales Growth

2nd

In the Market

>2400

#adidasheimo posts

adidas case 1
adidas case 2

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