Specialities

Specialities

Specialities

SPECIALITIES

Superson Client Partners bring in-house marketing experience and industry vertical expertise that help them understand your business on a deeper level. With our Specialist Model and in-house know-how, we offer a unique combination of talent to boost brands to make an impact and spark engagement. 

Superson’s focus areas include Consumers Goods, Design, Fintech, FMCG, Health, Music & Entertainment, Professional Services, Retail, Technology, Professional Services, Sustainability and more.

Superson Client Partners bring in-house marketing experience and industry vertical expertise that help them understand your business on a deeper level. With our Specialist Model and in-house know-how, we offer a unique combination of talent to boost brands to make an impact and spark engagement. 

Superson’s focus areas include Consumers Goods, Design, Fintech, FMCG, Health, Music & Entertainment, Professional Services, Retail, Technology, Professional Services, Sustainability and more.

Superson Client Partners bring in-house marketing experience and industry vertical expertise that help them understand your business on a deeper level. With our Specialist Model and in-house know-how, we offer a unique combination of talent to boost brands to make an impact and spark engagement. 

 Superson’s focus areas include Consumers Goods, Design, Fintech, FMCG, Health, Music & Entertainment, Professional Services, Retail, Technology, Professional Services, Sustainability and more.

Superson Client Partners bring in-house marketing experience and industry vertical expertise that help them understand your business on a deeper level. With our Specialist Model and in-house know-how, we offer a unique combination of talent to boost brands to make an impact and spark engagement. 

Superson’s focus areas include Consumers Goods, Design, Fintech, FMCG, Health, Music & Entertainment, Professional Services, Retail, Technology, Professional Services, Sustainability and more.

					

Change

Client Partner: Lotta Westerlund

“Change” is a simple term with complex meaning. For some it can bring uncertainty and even fear but in our mindset change is seen as a chain of necessary communication decisions and brand actions that are never a threat but always a possibility.

The main drivers behind the transition are digitalization and grown knowledge of the importance of sustainability, responsibility and purpose. In best case scenario a company is able to lead the change and have a major impact on society both on economic and idealistic level.

Our Change Client Partner Lotta Westerlund has a wide experience working with change management related projects in Finland and in Germany, both with family businesses and major corporations. Over the years she has successfully taken our clients to global markets, guided them to go public and helped them to redefine their entire existence. None of that can happen without thorough brand work first done internally within the company. That is what Lotta does with a bold vision yet kind approach that allows her to truly understands our client’s needs. Lotta also has gift of explaining complex things so that everyone will eventually understand them. It’s almost weird.

FMCG

Client Partner: Karla Frisk

Futuristic sounding abbreviation FMCG (Fast Moving Consumer Good) is often seen as a collection of normal items such as beverages, fruits, soap, vitamins, clothes or cosmetics that are considered products that an average person consumes during a life-time. But for millions of people the FMCG’s are not just a necessity but something that we yearn to make our every-day lives a bit more pleasant and exciting. Yes, we use the FMCG’s in search of material happiness but they also help us define our personality, thinking and ideology.

This is true especially today when sustainability, equality and purpose have become a vital part of the global consuming culture. Our FMCG Client Partner Karla Frisk has more than 15 years of experience working with the consumer behavior and insight projects ranging from strategies and concept to packaging and advertisement.

Her expertise is deep knowledge of customer focused insight that helps our clients to really understand the behavior and motives of their customers. In the end it’s not about the product itself but the actions and emotions that it causes. That matters. Outside of her FMCG Universe Karla is one of the happiest people on Earth. Her laughter can be heard through any wall ever built.

Health

Client Partner: Sole Lang

The foundation of a good life is health and wellbeing.

When we are healthy even the hardest of obstacles can usually be beaten. But when we lose our wellbeing we also lose our ability to cope with stress and mental and physical challenges that life eventually brings. We simply cannot function according to our potential. Not at home, not at work, not as a human being.

That is the basic philosophy that our Health and Wellbeing Client Partner Sole Lang wants our clients to really understand, cherish and act on it. It sounds simple but complexity of both, the human body and mind, makes it the opposite.

The key for better all-around wellbeing often starts with preventive changes in peoples thinking and behavior. Brands too have a role to play. It’s clear that the message and products they offer can have a positive effect on global wellbeing. When enough brands realize that, the difference will follow. Sole’s 13-year experience within wellbeing brands and pharmaceutical industry has given her a wide range of marketing tools to help brands better implicate wellbeing into their business strategies. That is a task that also requires empathy. She’s got it.

Customer Experience

Client Partner: Marja Isokangas

Marketing communications is in transition. We all know it.

The change driven by digitalization is fast, aggressive and inevitable. Understanding the true value of customer insight, strategy and customer experience, both internally and externally, have never been as important as today.

Our Customer Experience Client Partner Marja Isokangas believes in the art of creativity, data, testing, piloting and questioning the status quo. Her decades long career as a customer experience expert includes several years spent on the client side in numerous leading roles and positions in large-scale marketing and development projects, which makes her a perfect partner guiding our clients through the ongoing transformation.

Marja is a tennis-loving (her first serve is close to excellent) and result orientated certified Service Designer who, in addition to numbers, is also genuinely interested in the world around her. That curiosity helps her to draw connections between trends and businesses. Instead of seeing problems Marja looks for solutions. At the office she smiles so much that in some countries or professions that would be considered illegal.

Fintech & Sustainability

Client Partner: Anne Karumo

We all want to make the world a better place. With striking headlines “Our house is on fire”, “How dare you”, “We depend on plastic. Now we are drowning in it”,... the anxiety about our planet’s future has hit both business practices and people’s consciousness.

Often it is hard to know where to start. How can you as an individual make a difference? How can your company have a positive, not negative impact on the planet? Superson started the journey with our clients to look at sustainability as a business opportunity, not a threat. Whether a large manufacturer, institutional investor or a fintech, every business can take action to analyse their environmental impact and make a positive change. 

As Client Partner for Fintech & Sustainability, Anne Karumo helps brands to start sharing their stories about their purpose and sustainability approach to build financially sound and sustainable societies.

Technology & Entertainment

Client Partner: Shi Ho

“Technology is cool, but you've got to use it as opposed to letting it use you.” Music legend Prince said that in 2004, and in 2020, we still agree with him at Superson.

We stand at the brink of what is seemingly chaotic, cluttered and relentless about technology and entertainment. From artificial intelligence to social media channels, from 3 hour feature length films to 5 second Insta stories, it all seems daunting to even end users, let alone clients, marketers and CEO’s.

Our Technology and Entertainment Client Partner Shi Ho’s belief is that technology should serve the purposes of business, not overtake it. She wants to inspire clients that with every complexity technology present, comes opportunities to learn, to disrupt, to improve, to nurture, to grow brands, customers, experiences and margins. "