The prestigious marketing and advertising publisher, the Drum, published their annual New Year Honors for the 2020.
“It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors." -The Drum editorial team’s best of 2020.
“In a year that will undoubtedly challenge the agency model and force a lot of very talented people into a more flexible, freelance working situation, Finnish agency network Superson has a model that should thrive.
The agency – founded in Helsinki with an office in Singapore – has a model with specialisms at its core but with built-in flexibility. It does this by having a team of ‘client partners’, almost all with client-side history in their specialist areas who then build teams of flexible (and often freelance) specialists around client problems. The agency believes that in allowing freelancers to work in this way, they can focus on their superpowers and in-turn create faster, agile and more effective work for clients.”
“We are super humbled to be mentioned as one of the Drum Industry Insights New Year Honors. This is a great kickstart for the global expansion - we are beyond excited to start the new year!” shares Superson CEO Samppa Vilkuna.
“2020 truly required everyone to re-think of new ways of working. We were lucky enough to have taken those steps already way before 2020 became the 2020 we saw.” Superson Managing Partner in Singapore, Antti Toivonen adds.
Needless to say, we are excited to see what 2021 brings our way.
Full article on the Drum available here.