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THE STORY OF SUPERson

Timeline

2006

Humble beginnings 

A CAFFEINE-FUELED ORIGIN STORY 

Most superhero origins involve radioactive spiders, cosmic rays or exploding planets. Ours is about... energy drinks. In a particularly frustrating meeting at his then-workplace Red Bull, our founder Samppa Vilkuna asked himself: "Why does every ad agency focus on their own agenda rather than the needs of their clients?” 

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2012

Here’s to the crazy ones

A REVOLUTION GETS UNDERWAY 

It takes time for the magic to happen, but Superson is born in 2012. At this early stage, we work with around 30 specialists. Freelancing is considered unusual, so people assume secret freelancing identities in Clark Kent style, changing into their Superson costumes in phone booths. To color it up a bit. If you remember (or know!?) what a phone booth is.

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2014

Going global 

FIRST INTERNATIONAL CLIENT: SONY 

Today, Superson is perhaps the most international agency in Finland. In 2014, we celebrate our first international client with cold beers and karaoke. We don’t remember the songs we chose, and we sure hope no one else does, either. Specialist headcount: around 50. 

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2015

A race to the top 

WINNING WITH NESTE RALLY HELSINKI BATTLE 

Finland is the country with the most racing champions per capita. In 2015, we bring World Rally Championship & Neste Rally from sleepy forest roads to the heart of Helsinki – and earn our first advertising award for the country’s best consumer event. Winning in car races is easy for us Finns. True story.

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2017

Proof of concept

AGENCY OF THE YEAR

Suddenly, everybody is paying attention to our Specialist Model. Our clients crown us ‘Agency of the Year’ –  and boy, does that feel extraordinary. A true proof of concept of disrupting the industry and becoming the best in class. At this stage, there are around 100 specialists in our network and more hopping onto the championship bandwagon.

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2019

Going abroad 

HELLO, SINGAPORE! 

Just when things look too good, we decide to level up. Because, to quote JFK, sometimes it’s good to do things not because they’re easy, but because they’re hard. With Antti Toivonen as the head honcho, we open our first office abroad in Singapore, the gateway to Asia. Specialist headcount worldwide: 300-ish.

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2022

“A notch bigger” 

450,000,000 

Our brand campaign for Amazon Prime Video in Indonesia, Philippines and Thailand is our biggest campaign to date. Veeeery big. XXXXL. You get the point. The total target market is 450 million consumers across those markets. As we celebrate our 10th birthday, we realize we have risen to the international premier league of marcom agencies.

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AGENCY OF THE YEAR AGAIN, YAY  

Already our second big title. Still special. But this time we score the Agency of the Year award in both Helsinki AND Singapore. We dance and pop champaign bottles with some of our now 600 and some specialists. 

 

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2023

HALLO, AMSTERDAM!  

Expanding our footprint with a new shiny hub in Amsterdam. Time to shake things up in Europe.

 

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“Agency? Nah.” 

THE OPERATING SYSTEM FOR COMMERCIAL CREATIVITY

After more than 12 years we now supercharge game-changer marketers, their teams and brands with an Operating System that plugs into their existing setup, amps it up with agile efficient processes and most importantly - the best global and local talent handpicked for each client and project.

Helping even more amazing future-facing brands spend smarter, do more, shine brighter and go further.

Let's go!⚡️🚀

OS Site Timeline

2024