What’s your CUSP?

What’s
your CUSP?

What’s
your CUSP?

Compelling Unique Sustainability Proposition

How to make sustainability a competitive advantage for your brand?

Sustainability is becoming central to successful businesses today, and many companies are taking the right steps for the right reasons. However, many can struggle to integrate their sustainability efforts with their brand and reputation efforts. 

This 23 page e-book introduces CUSP (Compelling Unique Sustainability Proposition), a systematic approach to bringing sustainability and brand together. 

The CUSP framework has been created by reviewing hundreds of case studies in this space. Having a simple and standout CUSP is the under-recognised success formula for brands and companies that have already taken a perceptual lead on sustainability.

Superson_CUSP-White-Paper_24AUG21

Download this
23 page e-book to
 

- Learn the basics of CUSP
- Read about examples from leading brands
- Get a practical toolkit to bring your sustainability efforts and brand together

Please fill in the form to download the ebook:
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john-grant-1

By John Grant

John Grant is a leading sustainability & marketing expert, the author of The Green Marketing  Manifesto (2007) and Greener Marketing (2020) and six other books. 

Working with Superson since 2012, John advises key clients looking to make their successful brand greener and/or their greener brand successful.

LET'S GO

Our impact on the planet is a space we all need to navigate better. The good news is that many companies have put their social and environmental impact at the very core of what they do a long time ago.

Our impact on the planet is a space we all need to navigate better. The good news is that many companies have put their social and environmental impact at the very core of what they do a long time ago.

However,
we have a long,

practical road ahead.

However,
we have a long,

practical road ahead.

However,
we have a long,

practical road ahead.

However,
we have a long,

practical road ahead.

However,
we have a long,

practical road
ahead.

HERE TO HELP

We’ve worked with these initiatives for years, building a network of specialists with extensive experience in helping the early movers to bring together sustainability and marketing.

We’ve worked with these initiatives for years, building a network of specialists with extensive experience in helping the early movers to bring together sustainability and marketing.

Companies we work with

Companies
we work with

solar foods
wartsila
sustenir
vaisala
infinitedfiber
puro earth

WE WORK WITH

Renewable energy, indoor farming, alternative proteins, circular fashion, smart autonomy, impact investing and carbon removal. But it doesn’t mean you have to.

Renewable energy, indoor farming, alternative proteins, circular fashion, smart autonomy, impact investing and carbon removal. But it doesn’t mean you have to.

Renewable energy, indoor farming, alternative proteins, circular fashion, smart autonomy, impact investing and carbon removal. But it doesn’t mean you have to.

OUR WORK

Ranges from sustainability propositions to thought-leadership work, tech papers, communication strategy and product innovation. From B2B to FMCG.

Ranges from sustainability propositions to thought-leadership work, tech papers, communication strategy and product innovation. From B2B to FMCG.

Sustainability journey is an opportunity to align company values. We help our clients to communicate that story to internal and external stakeholders

Sustainability journey is an opportunity to align company values. We help our clients to communicate that story to internal and external stakeholders

Sustainability journey is an opportunity to align company values. We help our clients to communicate that story to internal and external stakeholders

Let’s talk more

Let’s talk more

WORK