HOW TO BUILD A BRAND TO BE READY FOR AN IPO IN SIX MONTHS’ TIME?
Building brand awareness
Betolar develops building materials of the future. Their Geoprime solution enables concrete manufacturers to replace cement with a low-carbon alternative and save up to 80% of their raw material emissions in a cost effective way by utilizing circular economy and high volume industrial side streams with the aid of AI optimization.
Betolar wanted to expand their brand awareness in the home market and internationally, to ramp up the value of the business with media visibility and sales potential. We were happy to hop on board and help Betolar out in achieving these goals!
Together towards a successful IPO
Even before the IPO campaign began, we built press and social channel visibility to highlight how Betolar is driving the future of sustainable and cost effective building materials.
Together with a multidisciplinary advisory team including an investment bank, a legal advisor, and consulting firms for due diligence, brand and auditing, we supported Betolar’s journey to a successful IPO.
For the actual IPO preparations, we had multiple streams running in parallel to prepare for the listing. This included IPO Marketing and Communications, brand communication, digital media marketing, social media engagement, video and creative asset production.
Betolar made known
As a result of our work with Betolar’s brand awareness, Betolar has had a broad media coverage in business and trade media internationally, across Europe and Asia, as well as across digital channels to attract the interest of both institutional and retail investors.
Betolar listed on the Nasdaq First North Growth Market Finland on the 9th of December 2021.
Increase on listing price at the closing of the first day