HOW TO DRIVE DOWNLOADS FOR A NEW APP?
Relax, take it easy
Burger King wanted to illustrate the speed and ease of ordering through its new app to boost downloads while increasing visibility.
Let's just not talk
The stereotype goes that Finns don't do small talk. So why aren’t all services built to match this? To serve Finns the way they’d prefer (even though they wouldn’t say it), we created something new:
The world’s first “100 % silent Drive-Thru service.
The customer registers into the Restis mobile app, signs in, makes and pays the order on a credit card, decides when it will be ready and picks up the order from the restaurant.
But instead of queuing and waiting at the old-fashioned Drive-Thru lane, the order is delivered, by a silent yet smiling Burger King employer, directly into the customer vehicle that is parked on the specific Silent Drive-Thru area.
Let the numbers do the math
Sales orders through the app
App download growth
411 045 557