FISKARS

HOW TO SHAPE THE GLOBAL FUTURE PRODUCT VISION FOR A 375 YeAR OLD ICON?

File:Fiskars 2019 logo.svg - Wikimedia Commons

Product Innovation

Category

Sprint

Industry

Consumer Goods

THE CLIENT

Since 1649, Fiskars has designed products of timeless, purposeful, and functional beauty, driving innovation and sustainable growth.  

TL;DR

The newly appointed cross-functional Fiskars team comes together in a super sprint to align on their product vision, innovate for the future and build a concrete product roadmap - in two days. 

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MISSION

CREATE A GLOBAL FUTURE PRODUCT VISION & ROADMAP

Fiskars wanted to streamline and harmonise their product portfolio globally while defining the future vision for their key product categories.

With the cross-functional team and newly defined roles and responsibilities, they needed to align around a shared vision and establish a collaborative process to develop that vision together. 

Fiskars Innovation Sprint Frankfurt 2024

SUPERSON SOLUTION

A GLOBAL THERAPY SESSION WITH REAL LIFE OUTCOMES

Bringing the cross-functional team together with no room for guessing by powering through two days of creativity, fun, pain and ultimately arriving at energised clarity.

DREAM TEAM

SPRINT LEAD / Senior strategist and A Gen ai PRODUCT designer

A senior strategist sprint lead helped plan & guide the team through two days of intense ideation and a Gen AI product designer supported the Fiskars design team in prototyping on the fly. 

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    Jussi Solja, Copywriter Norway
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PROCESS

two-day super sprintS to align globally

Two-day super sprints bringing together the regional & global stakeholders from sales, offering, R&D, design and consumer insights, all the way to sourcing - working as one to align, ideate, prototype and prioritize - landing on a clear visualised global product roadmap. 

Fiskars-Innovation-Sprint-Frankfurt-2024-team

THE SUPERSTARS


⁠Jarno Lehtinen / Ultra, Design
⁠Jussi Solja, Sprint Lead / Strategist
Tommi Särkkinen, GenAI Expert / Product Design
Consumer Insights Experts, Fiskars
⁠Sales Experts, Fiskars
Offering Experts, Fiskars
Supply Chain Experts, Fiskars
R&D Experts, Fiskars
Design Expert, Fiskars
EVP Expert, Fiskars

THE OUTCOME

AN ENERGISED GLOBAL TEAM WITH A SHARED, CONCRETE VISION

The process empowered the team to tackle all product categories, aligning globally while ideating for the future. By incorporating feedback from key retail partners worldwide and anticipating consumer and market trends, the team created a concrete, visualised product roadmap.

This global product roadmap provides the organisation with a clear vision of where the brand and portfolio are headed. Moving forward, the roadmap will be updated. 

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THE RESULTS

FAST TRACKING TO GLOBAL EXECUTION 

The alignment and decisive action taken during the sprints are already delivering concrete results - the first products shaped during the first sprint in mid-2024 are set to launch in 2025. 

The Super Sprint energised and inspired our global team helping drive rapid creative innovation and internal alignment.

fiskars olivia kindstedt

Olivia Kindstedt
Senior Director, Global Offering Fiskars
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Hello, future

Client :)

Let's Talk!