Genelec

Solution

Event concept like no other

We created a Genelec live music event in collaboration with music broadcasting company Boiler Room. What’s more, we also had a competition, where the home producers were challenged to create a track that will push their speakers to their limits. The artist with the most streamed piece on Soundcloud was rewarded a spot to play at the Genelec x Boiler Room party with tons on online viewers. The event was marketed with an episodic video series called ”Science of Sound” that highlighted what it takes from the speakers to create truly complex sounds.