GOOGLE VEO3

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Product Launch

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THE CLIENT

Google is a global technology company leading the way in artificial intelligence. Veo3 is their most advanced generative video model.

TL;DR

A Super Sprint with Google’s SEA brand team to launch Veo3 in Indonesia , a generative video model on Gemini. We created ‘Oyen Goes to The World Cup’, an online campaign to create engagement through hyperlocal insights, national pride, and a partnership with Timnas (Indonesia national football team).

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MISSION

How to BRING GOOGLE'S AI TOOL'S  CAPABILITIES TO LIFE?

Veo3 video model had rolled out across several English-speaking markets, and now was the time to introduce it to Southeast Asia. 

We wanted to find a hyper-local way to showcase its amazing capabilities, and tell a resonant story with a video at its heart. This is an AI video tool launch, after all.

 

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THE SOLUTION

AI-POWERED SUPER SPRINT FOR A SUPER INDONESIAN STORY

Purpose-built AI experts Super Sprint to bring local flavour to life.

DREAM TEAM

AI EXPERTS MEET LOCAL INSIGHTS

This project brought together social strategists from Indonesia, as well as AI video experts from Singapore.

PROCESS

A PROMPT ROOM TURNING LOCAL INSIGHTS INTO A STORY

We teamed up with Google SEA brand team for a prompt room where we sprinted social listening insights first into concepts, then into an idea – and finally into a full story.

All created with Google AI tools, largely in 3 days in one room.

 

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    Jussi Solja, Copywriter Norway
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THE SUPERSTARS

Faris Ramadhan, Account Manager & Social Specialist, HudHud
Diodysius Girardi, Creative Lead & Social Specialist, HudHud
Mira Sumanti, Brand & Creative Lead, Google
Nellie Ng, Digital Marketing Trainee, Google
Shaziq Shukri, Associate Social Marketing Manager, Google
Joy Adeline Duarta, Product Marketing, Google
Antti Toivonen, Creative Director & AI Video Editor
 
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THE CREATIVE SOLUTION

OYEN - THE NEIGHBOURHOOD CAT

A fully AI-created story about Oyen, Indonesia’s iconic orange neighbourhood cat, with a dream to support Timnas – Indonesia’s national football team on their journey to the World Cup.

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