Happy or not
HOW TO FIND THE BRAND CORE AND CLARIFY COMMUNICATION?
Finding the common thread
Feedback insights company HappyOrNot wanted to find a common thread in all of their marketing communications. A thread that would be as simple as the brand name: HappyOrNot.
Our goal was to increase market share of HappyOrNot by both expanding its customer base internationally and deepening trust and service offering to existing customers.
Simplicity is the key
Simplicity was the core of HappyOrNot when it was established – and it still serves as the main differentiator from the competitors.
With this in mind, we conducted a brand identity refresh. The work included brand validation and clarification of messages. We created a comprehensive marketing communication concept that would lead HappyOrNot’s way to the Northern American market.
With a goal to grow brand awareness, we created the ”Little Signals” concept. The campaign visuals and videos illustrate our idea of simple, little signals that can really make a huge difference.
The new brand identity was launched at the end of 2021
WORD FROM THE CLIENT:
“Refreshing the HappyOrNot brand was a significant undertaking, and very important for us to get right. We turned to Superson to help us brainstorm and finalize the work, and were very pleased with their ability to listen to our ideas, communicate and co-operate, and develop fresh approaches to execute the brand creatively and simply!
The outcome of the brand refresh work was very well received within HappyOrNot, and we feel confident that it has helped us to stand out from the competition and enhance our brand image.”