integrata

HOW TO become the most humane hr service provider?

Integrata logo

Brand Identity and Visual Brand Refresh

Category

Brand

Industry

Technology

THE CLIENT

Integrata serves as a smart partner for HR and payroll administration. They leverage future technologies to enhance emotionally intelligent working life and give freedom to think big and make grand plans. 

TL;DR (SUMMARY)

Collaborating closely with Integrata's team, we modernized their look and messaging, creating a visual system that upholds their strong brand DNA and distinguishes them in a homogeneous category. 

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MISSION

modern tech meets laid-back charm

Integrata has always had a distinct humane style and tone-of-voice, but they needed to modernize their look and messaging. Our mission was to help transition the company from being founder-led to becoming an international HR player. The goal was to position Integrata as more technologically oriented while preserving their laid-back culture and signature tongue-in-cheek approach.

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SUPERSON SOLUTION

the perfect formula

Award-winning novelist copywriter + brand pro + skilled strategist + visionary client + close collaboration = speedy quality. 

DREAM TEAM

AWARD-WINNING SPECIALISTS

We gathered the team from our specialist network: an award-winning novelist doubling as a skilled copywriter, an art director experienced in brand transformations, and a strategist with a broad industry background. This team was carefully chosen to bring Integrata’s vision to life in a bold, new way. 

PROCESS

turning vision into reality

Close cooperation with Integrata’s core team members enabled the delivery of a fast-paced project with a high-quality outcome. The client had a clear vision and specific requirements for the new brand, and through two focused sprints, we ensured that vision came to life and all the requirements were met. 

 

 

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    Jussi Solja, Copywriter Norway
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THE SUPER PEEPS

Eija Hautaniemi, Project Manager
Heidi Heinonen, Brand Being, Integrata
Janne Knuutinen, Commercial Director, Integrata
⁠Jonas Jansson, Art Director
⁠Kristiina Heikkonen, Client Partner
Riku Heinonen, CEO, Integrata
⁠Samppa Vilkuna, Strategist
Veli-Ville Kasurinen, COO, Integrata
Ville Verkkapuro, Copywriter

Breathe

THE CREATIVE IDEA

fresh and distinctive

In collaboration with Integrata, we crafted a fresh, cohesive visual system and messaging platform—including a brand book, animated icons, and website design—that amplifies their strong brand DNA and distinctive tone, setting them apart in the often homogeneous world of HR and payroll administration. 

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THE RESULTS

LEVELING UP TO INTERNATIONAL HEIGHTS

Since our project, Integrata has been outpacing market growth and continues to develop new technology solutions aligned with their refreshed brand. We helped them level up from a local HR company to a strong international player.

 

Superson led us to the finish line with outstanding expertise, delivering a result that truly stands out. Our competitors now have every reason to be envious!

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Riku Heinonen
CEO Integrata
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Hello, future

Client :)

Let's Talk!