integrata
HOW TO become the most humane hr service provider?
Brand Identity and Visual Brand Refresh
Category
Brand
Industry
Technology
THE CLIENT
Integrata serves as a smart partner for HR and payroll administration. They leverage future technologies to enhance emotionally intelligent working life and give freedom to think big and make grand plans.
TL;DR (SUMMARY)
Collaborating closely with Integrata's team, we modernized their look and messaging, creating a visual system that upholds their strong brand DNA and distinguishes them in a homogeneous category.
MISSION
modern tech meets laid-back charm
Integrata has always had a distinct humane style and tone-of-voice, but they needed to modernize their look and messaging. Our mission was to help transition the company from being founder-led to becoming an international HR player. The goal was to position Integrata as more technologically oriented while preserving their laid-back culture and signature tongue-in-cheek approach.
SUPERSON SOLUTION
the perfect formula
Award-winning novelist copywriter + brand pro + skilled strategist + visionary client + close collaboration = speedy quality.
DREAM TEAM
AWARD-WINNING SPECIALISTS
We gathered the team from our specialist network: an award-winning novelist doubling as a skilled copywriter, an art director experienced in brand transformations, and a strategist with a broad industry background. This team was carefully chosen to bring Integrataâs vision to life in a bold, new way.
PROCESS
turning vision into reality
Close cooperation with Integrataâs core team members enabled the delivery of a fast-paced project with a high-quality outcome. The client had a clear vision and specific requirements for the new brand, and through two focused sprints, we ensured that vision came to life and all the requirements were met.
-
Jussi Solja, Copywriter Norway
-
Hover message
-
Hover message
-
Hover message
-
Hover message
-
Hover message
-
Hover message
-
Hover message
-
Hover message
THE SUPER PEEPS
Eija Hautaniemi, Project Manager
Heidi Heinonen, Brand Being, Integrata
Janne Knuutinen, Commercial Director, Integrata
â Jonas Jansson, Art Director
â Kristiina Heikkonen, Client Partner
Riku Heinonen, CEO, Integrata
â Samppa Vilkuna, Strategist
Veli-Ville Kasurinen, COO, Integrata
Ville Verkkapuro, Copywriter
THE CREATIVE IDEA
fresh and distinctive
In collaboration with Integrata, we crafted a fresh, cohesive visual system and messaging platformâincluding a brand book, animated icons, and website designâthat amplifies their strong brand DNA and distinctive tone, setting them apart in the often homogeneous world of HR and payroll administration.
THE RESULTS
LEVELING UP TO INTERNATIONAL HEIGHTS
Since our project, Integrata has been outpacing market growth and continues to develop new technology solutions aligned with their refreshed brand. We helped them level up from a local HR company to a strong international player.
Superson led us to the finish line with outstanding expertise, delivering a result that truly stands out. Our competitors now have every reason to be envious!