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Marketing Campaign

THE CLIENT

INTERSPORT - The world’s largest sporting goods retailer, with a global footprint of almost 5,500 stores and a mission to support people in finding their place in sport, whatever their goal may be.

TL;DR

INTERSPORT wanted to connect with Gen Z during one of the busiest moments in retail. Through a two-day Supersprint, we built on the seasonal narrative to create a campaign that showed sport as part of real life, captured in Gen Z’s own visual language. The work positioned INTERSPORT as the go-to multi-category sports destination.

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DREAM TEAM

GLOBAL KNOW-HOW & GEN Z CREATIVE INSTINCTS

The client’s global brand and category leads brought deep knowledge of sports culture, customer insights, brand requirements and market dynamics across Europe. We brought strategy, creative, production, and client partnership worked in lockstep backed by specialist talent in film direction, photography, and youth culture storytelling.

Together, fusing retail expertise with sharp creative instincts to build a campaign that felt both globally relevant and locally resonant.

PROCESS

TWO DAYS. ONE ROOM. ALL IN.

Skipping the traditional brief and going straight into a Supersprint - a high-pressure, high-collaboration format. For two days, strategy, client, creative, production, and project management worked side-by-side, making decisions in real time. No silos. No wasted motion.

Resulting in a clear strategic and creative direction capturing Gen Z’s world in their own visual language and tying INTERSPORT to the high-energy pulse of the back-to-club and back-to-school season. Moving seamlessly to production carrying the sprint’s momentum all the way to launch.

Jussi Solja, Copywriter Norway
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THE SUPERSTARS

Harry O'Grady, Social & Cultural Stategist
Ben Ireland, Creative Director
Giorgio Bruni, Director
Francisco Narciso, Photographer
Gussie Peile, Head of Production, FutureFrank

Valentine Zimermann, Marketing Manager, INTERSPORT

Christoph Schneuwly, Marketing Manager, INTERSPORT
Benjamin Cohen, Global Brand Director, INTERSPORT
Loek Wijers, Project Manager
Holly Wells, Client Partner
Chris Friend, Managing Partner

Rachna Dhall-Haasnoot, Creative Partner

THE CREATIVE SOLUTION

MAKING SPORT FEEL LIKE REAL LIFE

The campaign brought However You Move, Make It Your Game to life through Gen Z’s lens. We showed sport not as a single, perfect moment on the field, but as part of an ever shifting lifestyle.

Shot in an unpolished, high-energy style, capturing the raw, real, and often unpredictable moments that define how this audience experiences sport. From the pitch to the playground, from group-hangouts to gaming sessions, the work positioned INTERSPORT as the brand that gets it and has the gear and expertise to power your game, whatever it may be.