women's Spring summer 2024

HOW TO create a sense of belonging through sport?

Tiedosto:Intersport logo.svg – Wikipedia

Seasonal Campaign

Category

Campaign

Industry

Sport

THE CLIENT

Intersport, one of the world's largest sporting goods retailers, offers top global brands along with  exclusive product lines.

TL;DR

Superson Amsterdam (Formerly known as MIA) worked together with Intersport to create a campaign showcasing their Spring / Summer range of apparel from their top brands. The creative concept focused on empowering women to own their place in sport.

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MISSION

how to inspire women to own their place in sports?

Intersport needed to showcase their latest SS24 collection across the different sporting categories of football, training and sportswear. They needed still and film content that their different Global markets can use across their digital, event and retail channels. The mission was to inspire women to own their place in the Heart of Sport. 

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SUPERSON SOLUTION

PARTNERING UP FOR A SMOOTH RIDE

Not all solutions need to be re-invented.

DREAM TEAM

diverse experience

Working closely with Intersport's production partner Eyeforce, who had deep insight to the brand from previous projects, allowed us to bring together a diverse and experienced team.

The project was highly complex to produce, meaning the lean agency and client team worked closely together to make sure the project was executed at the highest level.

PROCESS

excellence in detail

The process needed to be very tight to keep up with all the moving parts and having constant contact with the production team and client team ensured every detail was agreed on ahead of the shoot.

So when we arrived on set in Cape Town, every detail of the shoot had already been discussed and the following days ran incredibly smoothly.

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    Jussi Solja, Copywriter Norway
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THE SUPERSTARS

⁠Chris Friend, Client Partner
⁠Eyeforce, Production Partner
⁠Holly Wells, Senior Production Partner
Maria Papadopoulou, Marketing Manager for Training, Intersport
⁠Rachna Dhall-Haasnoot, Creative Partner
Valentine Zimermann, Campaign Coordinator, Global Brand Marketing, Intersport

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THE CREATIVE SOLUTION

DIVERSE CONTENT, CLEAR GUIDELINES

The SS24 Women’s campaign launched on International Women’s Day ‘24, aiming to inspire inclusion and reinforce that sense of belonging, which can only be experienced through sport, to show women that they can own their place in the Heart of Sport. This is highlighted through the campaign line; ‘Play Together. Win Together’.

We captured a series of films and stills that showed the latest SS24 clothing collection as used by a diverse range of women, all of whom are seen playing and winning together in training, football and sportswear.

The assets were delivered within a detailed playbook that local market teams could use to activate in their region.

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THE RESULTS

global reach, local praise

The work was used extensively on Global Intersport channels, and across many of the local markets channels, who all gave very positive feedback about the work. Furthermore, the client team commended our 'strong collaboration' throughout the project.

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Hello, future

Client :)

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