Kingis

Solution

Spread the love

We created a new concept for Kingis called "Suurella sydämellä", which translates to "with a big heart", an idea stemming from the ice-cream’s chocolaty core, also colloquially know as ‘the chocolate heart’ in Finland.

We started with a package renewal, bringing the concept to life in the smallest details. For example, the sticks had little messages encouraging people to do small acts of kindness, like calling your grandma.

We then collaborated with YouTubers to create original content around the theme of deeds with a big heart. These influencers visited radio morning shows as well and ran activations for their followers along the way.

Besides social media we got newspapers to write about the campaign while our promos ran around Helsinki.