In our latest SuperAcademy session, we had a talk with Superson’s awesome sustainability expert John Grant about how we can help our clients frame sustainability. John reminded us that finding your own angle in sustainability needs a lot of research and background work so professional sustainability experts are definitely needed in the team!
It’s also very important to be careful with your sustainability facts - it’s a definite NO for greenwashing. For this, we have developed a tool called CUSP (Compelling Unique Sustainability Proposition) which helps companies align their sustainability efforts with marketing communications.
Read more about CUSP and download the e-book here!