"Patagonia has always been a pioneer in the fight against the climate crisis, but this put them in to a whole new level." 

"Patagonia has always been a pioneer in the fight against the climate crisis, but this put them in to a whole new level." 

Our founder Samppa Vilkuna was interviewed together with other marketing professionals about the decision of the owner of Patagonia to hand over his company to a non-profit organisation.

Read the full article about Patagonia's decision and perhaps the world's biggest brand move (in Finnish only).