What’s your CUSP?


20 September

We had a chat with one of our superb specialists John Grant early this summer and started to spar ideas how we could help our customers to better communicate and act on sustainability and making things better for the environment, for the society, for all. “How could we help our customers?”

We had worked with John almost 10 years and helped various clients in their sustainability strategies and communications. Clients such as Wärtsilä, Vaisala,, Solar Foods and Sustenir have enjoyed his work with us. Besides helping us he has written 8 books around sustainability and the latest “Greener Marketing” is really a game changer.

One of the things that came up during our discussions was that brands and companies are communicating their sustainability programs more and more (- which is great and they should do so -) but is there a better way to accelerate the awareness and development?

Lastly, the IPCC report made it clear that we all need to really act, not just talk and hope. We decided to act and started to put together a tool that can help our customers to create a Compelling Unique Sustainable Proposition - CUSP as we started to call it.

It is a framework that can help brands to find their own competitive advantage in the market through sustainability and that way accelerate their development towards better and sustainable business. 

This is our way to act and help. I hope you find it insightful and helpful for your brand, you can download the e-book for free under this link.


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