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Campaign
Product Concept SuperSprint
Category
Sprint
Industry
Consumer Goods
THE CLIENT
Olvi is a Finnish brewery and multi-beverage company founded in 1878. It produces a wide range of drinks, including beer, cider, soft drinks, mineral water. Operating across nine countries, Olvi exports to over 80 markets worldwide, with a growing focus on non-alcoholic options.
TL;DR
Olvi was expanding its portfolio and wanted to create a product that can be launched simultaneously in all key markets. Together with Olvi teams from all markets and tailored specialists, we ran a 3-day Product Concept SuperSprint, bringing 25 people from 9 countries into one room.
In those days we built a brand based on the only things we came in the room with: a name and a product type. What was delivered was a concept ready for package design: a brand framework including promise, narrative, persona, tonality and visual world.
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I CAN HIGHLY RECOMMEND THE SUPERSON WAY FOR BUILDING A SATISFIED, UNIFIED, AND MOTIVATED TEAM. THE LEVEL OF ALIGNMENT JUST AFTER THREE DAYS WAS MUCH HIGHER THAN I ANTICIPATED. IT'S CLEAR THIS IS SOMETHING WORTH DOING MORE OFTEN.
ANTTI AIRAKSINEN
MARKETING DIRECTOR • OLVI
START
THE BRIEF
CREATE AND CAPTURE THE SOUL OF A NEW PRODUCT
Olvi set out to create a product that could launch simultaneously across its key markets, an ambitious goal that demanded true collaboration from day one.
To make it happen, we brought together 25 people from 9 countries, including market representatives, Olvi teams, and specialist partners, into a single room for an intensive 3-day Product Concept SuperSprint.
DREAM TEAM
THE SUPERSTARS
Henry Scott, Sprint Lead
Lauri Vassinen, Creative Director
Ryszard Sroka, Strategist & Social Media Expert
Julie Seal, Strategist & Social Media Expert
Kirppu Saukkonen, Graphic Designer
Ryan Delehanty, Copywriter
Kaija Rossi, Strategist & Client Partner
Laura Ylä-Ajos, Project Partner
19 marketing, category, and sales leaders from 9 Olvi Group markets:
Marketing Director, Finland
Brand Manager, Finland
Key Account Manager, Finland
Marketing Director, Estonia
Brand Manager, Estonia
Marketing Director, Lithuania
Brand Manager, Lithuania
Sales, Lithuania
Marketing Director, Latvia
Brand Manager, Latvia
Sales Director, Latvia
Brand Manager, Denmark
Brand Manager/Sales, Latvia
Marketing Director, Belarus
NPD Manager, Belarus
Product Group Manager, Finland
Marketing Manager, Denmark
Marketing Manager, Bosnia and Herzegovina
Sales Manager, Bosnia and Herzegovina
PROCESS
3 DAY SUPERSPRINT
Over three days, perspectives from across the Nordics and Baltics were debated, challenged, and refined in real time, turning regional differences into a strategic advantage. Day one focused on building a collective understanding by mapping audiences, competitive landscapes, and cultural nuances from each market.
Day two pushed into defining the brand’s purpose and testing its relevance with consumers. By day three, cross-functional teams translated this shared direction into tangible brand building blocks, balancing creative ambition with commercial viability.
DELIVERABLES
PRODUCT BRAND CONCEPT DEFINED
The result was more than just alignment, it was true co-creation. Together, the team developed a complete brand framework, including positioning, narrative, persona, tone of voice, and visual direction, all ready to move into design and activation. A unified concept shaped by nine markets, built in one room in just three days.
FINISH
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Client :)
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