FAZER KIIREETÖN

fazer
kiireetön

fazer
kiireetön

FAZER
KIIREETÖN

FAZER KIIREETÖN

how to launch a tasty new addition to a belowed brand?

how to launch a tasty new addition to a belowed brand?

how to LAUNCH A TASTY NEW
ADDITION TO A BELOVED BRAND?

HOW TO LAUNCH A TASTY
NEW ADDITION TO A BELOVED BRAND?

HOW TO LAUNCH A
NEW TASTY ADDITION
TO A BELOVED BRAND?

TASK

TASK

FAZER HAD A BREAD PRODUCT FAMILY TO LAUNCH.

with a completely new angle: Bread with a slow baking process, where the flavor is developed through the long downtime of the dough. How to make the novelty of the product stand out from the competition on the market shelves?

FAZER HAD A BREAD PRODUCT FAMILY TO LAUNCH.

with a completely new angle: Bread with a slow baking process, where the flavor is developed through the long downtime of the dough. How to make the novelty of the product stand out from the competition on the market shelves?

FAZER HAD A BREAD PRODUCT FAMILY TO LAUNCH.

with a completely new angle: Bread with a slow baking process, where the flavor is developed through the long downtime of the dough. How to make the novelty of the product stand out from the competition on the market shelves?

kiireeton wide

SOLUTION

SOLUTION

SOLUTION

DOWNTIME IS VITAL FOR A TASTY DOUGH, BUT EVEN MORE VITAL TO US.

Time allows the deep and rich flavors to develop. But downtime and rest are even more vital for us bread-eaters. This was the inspiration for the new bread brand, that got the name Kiireetön (*hurry-free), reminding us that rest is important in both baking and living.

RESULTS

RESULTS

RESULTS

RESULTS

OUR BRAND DESIGN HELPED TO LAUNCH A NEW HIGHER-END BREAD FAMILY WITH IMMEDIATE INTEREST.

With a relatively minimal media spend, Kiireetön was able to stand out through design with 26% higher ‘desire to buy’ than the reference products in the category.

OUR BRAND DESIGN HELPED TO LAUNCH A NEW HIGHER-END BREAD FAMILY WITH IMMEDIATE INTEREST.

With a relatively minimal media spend, Kiireetön was able to stand out through design with 26% higher ‘desire to buy’ than the reference products in the category.

OUR BRAND DESIGN HELPED TO LAUNCH A NEW HIGHER-END BREAD FAMILY WITH IMMEDIATE INTEREST.

With a relatively minimal media spend, Kiireetön was able to stand out through design with 26% higher ‘desire to buy’ than the reference products in the category.

OUR BRAND DESIGN HELPED TO LAUNCH A NEW HIGHER-END BREAD FAMILY WITH IMMEDIATE INTEREST.

With a relatively minimal media spend, Kiireetön was able to stand out through design with 26% higher ‘desire to buy’ than the reference products in the category.

OUR BRAND DESIGN HELPED TO LAUNCH A NEW HIGHER-END BREAD FAMILY WITH IMMEDIATE INTEREST.

With a relatively minimal media spend, Kiireetön was able to stand out through design with 26% higher ‘desire to buy’ than the reference products in the category.

Interested in working with us?

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