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singtel dash pet

singtel
dash pet

SINGTEL DASH PET

SINGTEL DASH PET

SINGTEL DASH PET

how to position and launch a new insurance product?

how to position and launch
a new insurance product?

how to position and launch a new insurance product?

how to position
and launch a new insurance product?

TASK

TASK

SINGTEL, SINGAPORE'S LARGEST TELCO, WAS LAUNCHING A NEW INSURANCE PRODUCT WITH ETIQA INSURANCE. 

This new product is filling a gap in the market that was recognised through research; Gen Z, who is keen to save but has little money to start, and the gig economy workers with unstable income. Both audiences are new to insurance products and overwhelmed by the jargon of the current offering. This would be Singapore’s first insurance product integrated with a mobile wallet. 

But how to make it stand out?

SINGTEL, SINGAPORE'S LARGEST TELCO, WAS LAUNCHING A NEW INSURANCE PRODUCT WITH ETIQA INSURANCE. 

This new product is filling a gap in the market that was recognised through research; Gen Z, who is keen to save but has little money to start, and the gig economy workers with unstable income. Both audiences are new to insurance products and overwhelmed by the jargon of the current offering. This would be Singapore’s first insurance product integrated with a mobile wallet. 

But how to make it stand out?

SINGTEL, SINGAPORE'S LARGEST TELCO, WAS LAUNCHING A NEW INSURANCE PRODUCT WITH ETIQA INSURANCE. 

This new product is filling a gap in the market that was recognised through research; Gen Z, who is keen to save but has little money to start, and the gig economy workers with unstable income. Both audiences are new to insurance products and overwhelmed by the jargon of the current offering. This would be Singapore’s first insurance product integrated with a mobile wallet. 

But how to make it stand out?

singtel banner

SOLUTION

SOLUTION

SOLUTION

STANDING FOR PROTECT, EARN, TRANSACT, WE CREATED A NEW CHARACTER: DASH PET. IT'S THE PET THAT TAKES CARE OF YOU.

This is a concept that makes financial products understandable, relatable and accessible.

In the world of Dash PET, you’ll always have a reliable companion on your financial journey. This pet gives you advice and helps you navigate the jungle of jargon. What’s more, the more you feed your pet, the more it grows.

The campaign launched in Feb 2020 and we are in the midst of the rollout.

Interested in working with us?

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