Puro.Earth

HOW TO START A GLOBAL CARBON MOVEMENT?

puro poster image logo

Case name

Puro.earth

Category

Communications

About the client

Puro.earth is the world's leading crediting platform for engineered carbon removal. Their platform brings together suppliers of carbon net-negative technologies and climate conscious companies. 

About the project

The client had a groundbreaking idea and platform that needed rapid visibility with clear messaging and an attention-grabbing brand. We conducted an online sprint in five days and created a brand and a simplified concept. The result was a comprehensive global video campaign and PR. 

Superson dream team

The excited dream team included world's leading sustainability marketing specialist, experienced Creative Director, Singaporean Client Partner, Spanish video specialist, British PR specialist team to mention a few. 

Task

Reversing climate change

Puro.earth is the world's first B2Bmarketplace for verified carbon removal. The matchmaker our world needs to reverse climate change. They needed a bold way to communicate how carbon removal can work at an industrial scale and why it’s needed globally. We were happy to help.

 

puro logo poster

Solution

Simplifying carbon removal

Puro.earth needed a concept that simplifies carbon removal, like their marketplace does. 

Something that tells the world how to not just reduce, but also remove.

Carbon Transformation was born. The pioneering concept for industrial climate turnaround that puro.earth can introduce and own globally. The concept was crystallized in Puro.earth’s visual identity and a manifesto film that tells how the new carbon revolution is started.

Results

The carbon transformation campaign hit home big

Global media got interested in puro.earth as the pioneer of industrial scale carbon removal, establishing them into the green economy markets worldwide. Heaps of leads for new partners followed.

15

Earned editorial articles
around the world

90M

Media reach

1M€

in estimated PR value