Rovio

HOW TO ENGAGE THE GAMING COMMUNITY AND INTRODUCE A NEW GAME TO ESPORTS?

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Task

eSports tournament for Rovio's new game

Our task was to create an exciting invitational eSports tournament for Rovio's new Battle Bay game. 

Battle Bay is a fiercely competitive real-time multiplayer game.  The game and it’s fanbase lend themselves well for a true eSports tournament.

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Solution

Face off

We planned and organized an invitational event where a group of top Battle Bay players faced off with the professional eSports team Dignitas. The teams took each other in a true eSports tournament built in a studio environment.

The exciting tournament action was recorded and turned into an engaging story with teaser videos, tournament recaps, commentary videos, social media posts and performance marketing video ads.

 

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