HOW TO ENGAGE THE GAMING COMMUNITY AND INTRODUCE A NEW GAME TO ESPORTS?
eSports tournament for Rovio's new game
Our task was to create an exciting invitational eSports tournament for Rovio's new Battle Bay game.
Battle Bay is a fiercely competitive real-time multiplayer game. The game and it’s fanbase lend themselves well for a true eSports tournament.
We planned and organized an invitational event where a group of top Battle Bay players faced off with the professional eSports team Dignitas. The teams took each other in a true eSports tournament built in a studio environment.
The exciting tournament action was recorded and turned into an engaging story with teaser videos, tournament recaps, commentary videos, social media posts and performance marketing video ads.