![](https://25102215.fs1.hubspotusercontent-eu1.net/hub/25102215/hubfs/Cases/Google/Kartini%20Day%202023/Google%20kartini%20featured%20image.png?height=1780&name=Google%20kartini%20featured%20image.png)
Rovio
HOW TO ENGAGE THE GAMING COMMUNITY AND INTRODUCE A NEW GAME TO ESPORTS?
![battle bay wide 2](https://superson.co/hs-fs/hubfs/Case%20images/Rovio%20battle%20bay/battle%20bay%20wide%202.jpg?width=2100&height=700&name=battle%20bay%20wide%202.jpg)
Task
eSports tournament for Rovio's new game
Our task was to create an exciting invitational eSports tournament for Rovio's new Battle Bay game.
Battle Bay is a fiercely competitive real-time multiplayer game. The game and it’s fanbase lend themselves well for a true eSports tournament.
![rovio image square 1](https://superson.co/hs-fs/hubfs/Case%20images/Rovio%20battle%20bay/rovio%20image%20square%201.jpg?width=800&height=800&name=rovio%20image%20square%201.jpg)
Solution
Face off
We planned and organized an invitational event where a group of top Battle Bay players faced off with the professional eSports team Dignitas. The teams took each other in a true eSports tournament built in a studio environment.
The exciting tournament action was recorded and turned into an engaging story with teaser videos, tournament recaps, commentary videos, social media posts and performance marketing video ads.
![battle bay wide](https://superson.co/hs-fs/hubfs/Case%20images/Rovio%20battle%20bay/battle%20bay%20wide.jpg?width=2100&height=700&name=battle%20bay%20wide.jpg)
Featured work
![](https://25102215.fs1.hubspotusercontent-eu1.net/hub/25102215/hubfs/Cases/Google/Kartini%20Day%202023/Google%20kartini%20featured%20image.png?height=1780&name=Google%20kartini%20featured%20image.png)
Campaign
![](https://25102215.fs1.hubspotusercontent-eu1.net/hub/25102215/hubfs/Cases/Sarc%2BSigge/Merge%20and%20new%20brand%202024/Karuselli_08.jpg?height=1750&name=Karuselli_08.jpg)
![](https://25102215.fs1.hubspotusercontent-eu1.net/hub/25102215/hubfs/Senoko%20Energy_SolarShare%20Key%20Visual-1-1.png?height=1750&name=Senoko%20Energy_SolarShare%20Key%20Visual-1-1.png)
Marketing
![](https://25102215.fs1.hubspotusercontent-eu1.net/hub/25102215/hubfs/Amazon%20prime%20preview.png?height=1750&name=Amazon%20prime%20preview.png)
Marketing
![](https://25102215.fs1.hubspotusercontent-eu1.net/hub/25102215/hubfs/N%C3%A4ytt%C3%B6kuva%202023-9-26%20kello%2018.38.02.png?height=1750&name=N%C3%A4ytt%C3%B6kuva%202023-9-26%20kello%2018.38.02.png)
Marketing