sarc + sigge

HOW TO Create & LAUNCH a brand when two greats of an industry JOIN FORCES?

Superson Case Studies 2024

S + S logo oikea koko

Brand Renewal

Category

Brand

Industry

Architecture

THE CLIENT

Two of Finland's leading architecture firms, SARC and Sigge, merged to Sarc + Sigge. Their award winning works highlight diverse expertise, and significant geographical coverage in the country. 

TL;DR

Working collaboratively with both companies and a team of specialist, we developed the new name, brand, messaging, communication and launch plan, as well as the new website and other visual elements, in just two months. 

MISSION

how to create AND LAUNCH a NEW world-class architecture brand?

Finland's two leading architecture firms SARC and Sigge Architects, decided to merge into one. The challenge was to unite these two industry greats while preserving their strong brand legacies. The newly merged Sarc + Sigge needed a world-class brand and messaging to cement their positioning as an internationally recognised player. 

Sarc + Sigge graphic elements

SUPERSON SOLUTION

CREATIVES + CLIENTS

Crashing together the right creatives and the client team to challenge, align and then build the right solution and launch it in record time.

DREAM TEAM

Seasoned INDUSTRY SPECIFIC specialists

The strategic planning and creative work was led by our seasoned specialists, handpicked for the project: With Antti Hinkula's experience on high-profile brands like the President's Office and Fazer, Erkki Izarra's deep expertise in strategy and branding for construction and professional services, and Mia's communication prowess, we delivered a powerful, global level brand. 

PROCESS

three sprints,
TWO MONTHS

Working as one through three intense strategic & creative sprints we developed the new name, brand, messaging, communication and launch plan, as well as the new website and other visual elements, in just two months.

The sprint approach not only enabled us to get things done, fast, but also allowed us to deeply explore and preserve the core values of both companies.

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    Jussi Solja, Copywriter Norway
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Sarc Sigge

THE SUPERSTARS

Aino Koivunen, Development Manager, Sarc + Sigge
Antti Hinkula, AD, Visual Planner
Antti Karppinen, Managing Partner, Capman
Antti-Matti Siikala, COB, Sarc + Sigge
Elina Ahlqvist, Invest Manager, Capman
Erkki Izarra, Naming, Strategy, Content
Hannu Mäenpää, Partner, Sarc + Sigge
Laura Ylä-Ajos, Producer
Max Hartman, Partner, Sarc + Sigge
⁠Miia Savaspuro, Communication Strategist
Pekka Mäki, CEO, Sarc + Sigge
Rauno Lehtinen, Partner, Sarc + Sigge
Riku Huopaniemi, Partner, Sarc + Sigge
Sakari Forsman, Partner, Sarc + Sigge 
Samppa Vilkuna, Strategist
Sarlotta Narjus, CEO, Sarc + Sigge
⁠Sole Lang, Client Partner


Sarc + Sigge
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THE CREATIVE SOLUTION

simple and functional

We embedded the company's core values into the brand's visual identity, with the plus sign in the logo symbolising simplicity, functionality, and the positive outcomes of the merger. 

Graphic elements, crafted from a pattern based on the logo and inspired by the company's architectural designs, enhance recognisability and distinctiveness.

S+S Case kuva
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Sarc + Sigge, business cards

THE RESULTS

Joined forces,
new heights

In just two months, Sarc + Sigge had a new brand, visual identity, website, communication and launch plan, visual guidelines, as well as strategic and social content. 

The work effectively reflected the newly merged company, conveying its message: simple yet functional and distinctive, a world-class player in the market with a legacy of years of experience.

Yes, you should definitely go Super!

Sarlotta Narjus
CEO Sarc + Sigge
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