HOW TO BRING RESPONSIBILITY INTO INVESTING?
What does responsibility stand for investing?
Our friends at Taaleri think we should look at the impact the money is having on our future. We helped them start a new era and a discourse in investing.
A concept with a bold statement
Finns are interested in responsible investing, but shy away from money-talk. It was time to change that.
We introduced a concept of impact investing with a bold statement ‘Puhdasta Rahaa’ (*Pure Money') and a true story film manifesto with artist Vesala on what it truly means..
Taaleri took its place as the owner of the concept of impact investing and started a new discourse on responsible investing.
The campaign introduced impact investing to the public with immediate interest - and impact. The launch campaign tripled Taaleri’s weekly customer acquisition rate and doubled the visitor goals set for impakti.fi site.
The manifesto film with Vesala got 235 000 views on Youtube.
Weekly new customer aquisition rate,
with a significant increase in women
Visitors on impakti.fi compared to
the goals set for the campaign
Ad effectiveness rate compared to the industry index (Kauppalehti Optio)