twoday

HOW TO Launch a new brand in five countries simultaneously?

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Brand Launch Campaign

Category

Brand, Campaign, GTM

Industry

IT

THE CLIENT

twoday is an international IT consulting firm aiming to the top of their industry. It has offices in five Northern European countries.

TL;DR

Working together with the client and a team of local specialists across five markets we launched a new Nordic IT brand in a highly competitive and saturated market in five countries simultaneously.

Hubbari twoday featured

MISSION

LaunCh a new brand IN FIVE MARKETS in a highly competitive industry

twoday's main competitors are well-known IT industry leaders with strong brands. Competition is fierce, and points of differentiation are scarce. The company and its brand are unknown in the industry.

The objective was to launch the brand and increase awareness in five key markets, especially among the primary target audiences: customers and current employees, not to mention potential employees.

SUPERSON SOLUTION

FIVE MARKETS,
ONE TEAM

Cutting edge talent, local insights built-in and no guessing. Just brilliant thinking and seamless delivery.

DREAM TEAM

CATEGORY EXPERTS & LOCAL CREATIVES

The concept and campaign planning were led by award-winning specialists with previous global experience and understanding of the IT industry.

Local creatives from each launch country we're a part of the team every step of the way to ensure the campaign's effectiveness in each market.

PROCESS

WORKING AS ONE ACROSS MARKETS

Our specialists worked in close collaboration with twoday's marketing leads and teams from the five countries to co-create a concept and plan that not only resonates but also really delivers on the needs of each market.

The project, production and launch was centrally coordinated for maximum efficiency.

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    Jussi Solja, Copywriter Norway
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THE SUPERSTARS

Annika Räihä, Media Planner
⁠Antti Tähtinen, Creative Director, Copywriter
⁠Emmi Kupari, Head of Production
⁠Helene Rognskog, twoday Norway
Isabel Gustavsson,  twoday Sweden
Joonas Jansson, Creative Director, AD
⁠Katja Teikari, twoday Finland Graphic Designer
Kirppu Saukkonen, Graphic Designer
⁠Klaudia Janužytė, Copywriter Lithuania
⁠Laura Ylä-Ajos, Producer 
⁠Line Hermansen Sulejewski, twoday Norway
⁠Matti Luukko, Graphic Designer
⁠Mikko Katara, twoday Finland
⁠Noora Savolainen, Graphic Designer
⁠Oskari Oksanen, Developer
⁠Pasi Tamminen, Client Partner
⁠Peter Porsmose, Copywriter Denmark
⁠Petter Gjelsnes, copywriter Norway
⁠Randi Rimdal, twoday Denmark
⁠Sandra Kauneckė, twoday Lithuania
Sondre Hårstad, twoday Norway, Graphic Designer
⁠Vivi Staffans, Copywriter
⁠Åsa Österlund Nordström, Copywriter Sweden 

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THE LAUNCH CAMPAIGN

ACT TWODAY, DOn'T WAIT FOR TOMORROW

The campaign focuses on twoday's distinctive new name and the name’s essential message of preferring acting t(w)oday and not waiting for the future. The name also allows for memorable wordplay in the campaign messages. 

The brand work was extensive as we launched a new identity simultaneously in five different countries through multiple channels. The project involved video production, animations and still shots, OOH advertising, social media, video-on-demand, print media and display advertising.

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Twoday newspaper ad

THE RESULTS

Bold and distinctive

The campaign has just finished its live run, but the reception has been excellent, and it has clearly stood out in the market.

The recently launched campaign reflects twoday very well and conveys its message: bold and distinctive, a high-quality new player in the market with a hint of playfulness.

Working as one team across all key markets enables rapid scalability and delivery.

Mikko Katara
CMO twoday
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