Varuste.net: brand renewal
HOW TO IMPROVE CUSTOMER EXPERIENCE AND BRING A BRAND ALIVE?
A brand needs a strong core and sturdy legs to carry it to the highest summits
Outdoor equipment retailer Varuste.net had grown to an international multichannel company with great ambitions for the future. We were brought along to map out the route to greatness by creating their brand strategy. This included defining the brand core, values, customer experience and their visual identity.
Reputation is built on actions, actions are built on values
Varuste.net vows to help and inspire people to make better choices. These choices aren’t just about buying the most expensive equipment - it’s to get off the couch and explore the vast outdoors. Varuste.net's selection of featured sports is one of the largest in the Nordics.
This desire was distilled and defined to a brand core and personality, which we used as a basis for an overall brand renewal. We mapped the customer journey extensively, and refreshed the brand visuals to better represent their energy and values.