Wärtsilä: DUH!

Marketing Campaign

THE CLIENT

Wärtsilä is a global listed company in innovative technologies and lifecycle solutions for the marine and energy markets.

TL;DR (SUMMARY)

Wärtsilä launched its innovative power balancing technology, a critical solution for the green transition. The project was highly international, with a design sprint team comprising a sustainability strategist from the UK, an art and copy team from Amsterdam, and a production team from Helsinki, while Wärtsilä’s clients were based across the globe.

Task

ExpanDing brand awareness

With launch of its new flexible gas power balancer Wärtsilä wanted to expand its brand awareness, not just industry experts but to diversify its brand demographics. Superson’s role was to translate its high technologies in a digestible and succinct way while spreading its core message of sustainable innovation.

For many years, Wärtsilä has positioned itself as a global leader in the smart technology and complete lifecycle solutions market. With Wärtsilä’s vision of creating a future with 100% complete renewable energy, this dream can only be achieved with the involvement and participation of all demographics and stakeholders.

Solution

kids in charge

Instead of having traditional experts to explain the technical features of Wärtsilä’s balancers, Superson sought out a team of children to interview Wärtsilä’s top experts and ask pressing questions on the environmental impact, technology and feasibility of balancing technology.

Utilising digital multichannel, owned, paid and earned media, Superson was able to build press and social channels visibility with timely content through brand communication, digital media marketing, video and creative asset production and website rebuilding.

Results

Great success

As a result of our work with Wärtsilä, we were able to reach over 43.8 million people globally and gained 45 media hits, which is twice as much as the Wärtsilä Energy’s average.

In October 2021, Wärtsilä DUH! campaign won the Bronze award at the Digital Communications Awards under the B2B Communications Category.

Moreover, Wärtsilä’s 16 organic campaign posts reached over 100.000 impressions and with sponsored posts 470.000 impressions on LinkedIn, with SEM and digital display exceeding 1 111 418 impressions. Therefore, successfully achieving its desired results of reaching a diversified audience.

48,3M

Global reach

>100K

Organic impressions

>1,1M

SEM and digital display impressions