Wärtsilä: DUH!

Case name

Wärtsilä: DUH!

About the client

Wärtsilä is a global listed company in innovative technologies and lifecycle solutions for the marine and energy markets.

About the project

Wärtsilä was launching their new power balancing technology that is needed in the green transition.

Superson dream team

As this was a very international project, so was the team. Our design sprint team consisted of sustainability strategist from UK, art and copy team from Amsterdam, and production team from Helsinki. Clients from Wärtsilä were located all around the world.

Task

ExpanDing brand awareness

With launch of its new flexible gas power balancer Wärtsilä wanted to expand its brand awareness, not just industry experts but to diversify its brand demographics. Superson’s role was to translate its high technologies in a digestible and succinct way while spreading its core message of sustainable innovation.

For many years, Wärtsilä has positioned itself as a global leader in the smart technology and complete lifecycle solutions market. With Wärtsilä’s vision of creating a future with 100% complete renewable energy, this dream can only be achieved with the involvement and participation of all demographics and stakeholders.

Solution

Simplifying the message

Results

Great success

As a result of our work with Wärtsilä, we were able to reach over 43.8 million people globally and gained 45 media hits, which is twice as much as the Wärtsilä Energy’s average.

In October 2021, Wärtsilä DUH! campaign won the Bronze award at the Digital Communications Awards under the B2B Communications Category.

Moreover, Wärtsilä’s 16 organic campaign posts reached over 100.000 impressions and with sponsored posts 470.000 impressions on LinkedIn, with SEM and digital display exceeding 1 111 418 impressions. Therefore, successfully achieving its desired results of reaching a diversified audience.

48,3M

Global reach

>100K

Organic impressions

>1,1M

SEM and digital display impressions