taaleri impakti

taaleri impakti

taaleri impakti

taaleri impakti

how to bring responsibility into investing

how to bring responsibility into investing

how to bring responsibility
into investing

how to bring
responsibility into investing

TASK

TASK

WHAT DOES RESPONSIBILITY STAND FOR IN INVESTING?

Our friends at Taaleri think we should look at the impact the money is having on our future. We helped them start a new era and a discourse in investing

WHAT DOES 'RESPONSIBILITY' STAND FOR IN INVESTING?

Our friends at Taaleri think we should look at the impact the money is having on our future. We helped them start a new era and a discourse in investing

INFINITED FIBER COMPANY'S

world-changing technology refurbishes textile waste back to production cycle. They are ready to revolutionize the textile industry, but how to invite investors and future partners over to Finland during a global pandemic?

WHAT DOES 'RESPONSIBILITY' STAND FOR IN INVESTING?

Our friends at Taaleri think we should look at the impact the money is having on our future. We helped them start a new era and a discourse in investing.

WHAT DOES 'RESPONSIBILITY' STAND FOR IN INVESTING?

Our friends at Taaleri think we should look at the impact the money is having on our future. We helped them start a new era and a discourse in investing.

paula leiska wide

SOLUTION

SOLUTION

SOLUTION

SOLUTION

FINNS ARE INTERESTED IN RESPONSIBLE INVESTING, BUT SHY AWAY FROM MONEY-TALK. IT WAS TIME TO CHANGE THAT.

We introduced a concept of impact investing with a bold statement ‘Puhdasta Rahaa’ (*Pure Money') and a true story film manifesto with artist Vesala on what it truly means..

FINNS ARE INTERESTED IN RESPONSIBLE INVESTING, BUT SHY AWAY FROM MONEY-TALK. IT WAS TIME TO CHANGE THAT.

We introduced a concept of impact investing with a bold statement ‘Puhdasta Rahaa’ (*Pure Money') and a true story film manifesto with artist Vesala on what it truly means..

FINNS ARE INTERESTED IN RESPONSIBLE INVESTING, BUT SHY AWAY FROM MONEY-TALK. IT WAS TIME TO CHANGE THAT.

We introduced a concept of impact investing with a bold statement ‘Puhdasta Rahaa’ (*Pure Money') and a true story film manifesto with artist Vesala on what it truly means.

FINNS ARE INTERESTED IN RESPONSIBLE INVESTING, BUT SHY AWAY FROM MONEY-TALK. IT WAS TIME TO CHANGE THAT.

We introduced a concept of impact investing with a bold statement ‘Puhdasta Rahaa’ (*Pure Money') and a true story film manifesto with artist Vesala on what it truly means.

RESULTS

RESULTS

RESULTS

RESULTS

TAALERI TOOK ITS PLACE AS THE OWNER OF THE CONCEPT OF IMPACT INVESTING AND STARTED A NEW DISCOURSE ON RESPONSIBLE INVESTING.

The campaign introduced impact investing to the public with immediate interest - and impact. The launch campaign tripled Taaleri’s weekly customer acquisition rate and doubled the visitor goals set for impakti.fi site.

The manifesto film with Vesala got 235 000 views on Youtube.

TAALERI TOOK IT'S PLACE AS THE OWNER OF THE CONCEPT OF IMPACT INVESTING AND STARTED A NEW DISCOURSE ON RESPONSIBLE INVESTING.

The campaign introduced impact investing to the public with immediate interest - and impact. The launch campaign tripled Taaleri’s weekly customer acquisition rate and doubled the visitor goals set for impakti.fi site. The manifesto film with Vesala got 235 000 views on Youtube.

TAALERI TOOK ITS PLACE AS THE OWNER OF THE CONCEPT OF IMPACT INVESTING AND STARTED A NEW DISCOURSE ON RESPONSIBLE INVESTING. 

The campaign introduced impact investing to the public with immediate interest - and impact. The launch campaign tripled Taaleri’s weekly customer acquisition rate and doubled the visitor goals set for impakti.fi site. The manifesto film with Vesala got 235 000 views on Youtube.

TAALERI TOOK ITS PLACE AS THE OWNER OF THE CONCEPT OF IMPACT INVESTING AND STARTED A NEW DISCOURSE ON RESPONSIBLE INVESTING.

The campaign introduced impact investing to the public with immediate interest - and impact. The launch campaign tripled Taaleri’s weekly customer acquisition rate and doubled the visitor goals set for impakti.fi site. The manifesto film with Vesala got 235 000 views on Youtube.

TAALERI TOOK ITS PLACE AS THE OWNER OF THE CONCEPT OF IMPACT INVESTING AND STARTED A NEW DISCOURSE ON RESPONSIBLE INVESTING.

The campaign introduced impact investing to the public with immediate interest - and impact. The launch campaign tripled Taaleri’s weekly customer acquisition rate and doubled the visitor goals set for impakti.fi site. The manifesto film with Vesala got 235 000 views on Youtube.

x3

Weekly new customer aquisition rate,
with a significant increase in women

 

x3

Weekly new customer aquisition rate, with a significant increase in women

 

x3

Weekly new customer aquisition rate, with a significant increase in women 

x3

Weekly new customer aquisition rate,
with a significant increase in women

 

x3

Weekly new customer aquisition rate, with a significant increase in women 

 

x2

Visitors on impakti.fi compared to
the goals set for the campaign

 

x2

Visitors on impakti.fi compared to the goals set for the campaign

 

x2

Visitors on impakti.fi compared to the goals set for the campaign

 

x2

Visitors on impakti.fi compared to the goals set for the campaign

 

1.6x

Ad effectiveness rate compared to the industry index (Kauppalehti Optio)

1.6x

Ad effectiveness rate compared to the industry index (Kauppalehti Optio)

1.6x

Ad effectiveness rate compared to the industry index (Kauppalehti Optio)

1.6x

Ad effectiveness rate compared to the industry index (Kauppalehti Optio)

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