Lindström’s new service line based on IoT solutions needed a name and a story that would be comprehensible to both sellers and customers.
We decided not to talk about technology, as it is not the focus of Lindström’s business. Instead, we wanted to tell what Lindström Flow really represents, what the company’s vision for the future looks like and how customers benefit from all this.
The work was executed as sales materials and an internal video.
Lindström is one of Europe's leading textile service companies with its 170 years in the industry. They offer a wide range of textile services ranging from work wear, protective equipment, restaurant and hotel textiles to industrial mats and towels.
In addition to sales, the video has been diversely used in internal events and recruitment. The FlowAbility story has evoked pride, enthusiasm and the desire to be involved in change amongst the staff:
”This is what 170-year-old Lindström looks like!”
Interested in working with us?
Neste Rally Battle How to make an uncle sport exciting again
AdidasHow to launch a premium product without a premium budget?
SpeedoSpeedo for good
PeroniHow to raise the awareness of Peroni and get the brand associated with fashion and style?
Burger KingHow to gain media visibility for a new app
RovioHow to engage the gaming community and introduce a new game to esports?
VaisalaHow to create a compelling story and value proposition for a new business unit?
GenelecHow to reach and engage millenial audiences?
Hotel KämpHow to react to a current topic?
Jaloviina TähdetönHow to launch a historical product with a modern twist?
KingisHow to increase brand love?