Raise the awareness of Peroni and get the brand associated with fashion and style in the Finnish market. Our target group was fashionistas and urban millennials.
We also aimed to reach a sufficient number of influencers who could strengthen Peroni's image as an elegant & stylish Italian brand and also convince their followers.
Our goal was to get influencers interested organically instead of buying their time.
We launched an open recruitment in social media and started to look for the most stylish Finn to be our Peroni Style Ambassador. All they had to do to enter was to add #peronifinland to their most stylish Instagram photo and they were in.
We had a few hand-picked media partners to promote the campaign. Mediums that we knew would reach our core target group and also the influencers. Besides social media, Peroni was also present in fashion-related events in Finland.
Peroni Nastro Azzurro has been brewed by generations of Italians with the same quality, attention to detail and craftsmanship since 1963 – the decade in which most iconic Italian brands were born. Designed with passion, creativity and flair, its authentic crisp and refreshing taste appeals to the most sophisticated of consumers.
Brand Awareness: +46 %
Association with style: +38%
Over 150 entries with the #peronifinland hashtag.
Almost all the applicants were influencers with at least +1000 followers. Some of them even had following up to +20k.
We truly managed to get the attention of influencers by creating engaging content.
Interested in working with us?
Wärtsilä DUHReaching a diversified audience
Fiskars Pure Nordic Cooking MasterclassSharing Nordic Happiness one dish at a time
AnteroHow to increase AntenniTV’s’ brand awareness?
Infinited FiberHow to showcase a revolutionary technology during a global pandemic?
VaisalaScience Of a Burger
Google Yuk Move OnHow to give Valentine's Day a unique spin?
PuroHow to start a global climate movement?
Taaleri ImpaktiHow to bring responsibility into investing?
Varuste.netHow to improve customer experience and bring a brand alive?
Happy or NotHOW TO FIND THE BRAND CORE AND CLARIFY COMMUNICATION?
BetolarHow to build a brand to be ready for an IPO in six months’ time?
Singtel Dash PetHow to position and launch a new insurance product?
Fazer KiireetönHow to launch a tasty new addition to a beloved brand?
13 FishingHow to Europeanize a US phenomenon?
Neste Rally Battle How to make an uncle sport exciting again
Burger KingHow to gain media visibility for a new app?
RovioHow to engage the gaming community and introduce a new game to esports?
VaisalaHow to create a compelling story and value proposition for a new business unit?
GenelecHow to reach and engage millenial audiences?
Jaloviina TähdetönHow to launch a historical product with a modern twist?
KingisHow to increase brand love?
LindströmHow to make a product launch the pride of the whole company?