Vaisala

How to create a compelling story and value proposition for a new business unit?

TASK:

Image of Vaisala´s AQ business unit has been in the space of a sensor technology manufacturer, while the marketing message purely on the superiority of the technology itself.

Out task was to create a new story, marketing strategy and concept for Vaisala’s internal business unit which specialises in Air Quality monitoring.

SOLUTION:

We flipped the AQ story to more positive, redesigned the Vaisala AQ a differentiating visual identity, and created a marketing strategy and concept for claiming thought leadership in air quality solutions.

We also refined AQ’s value proposition fitting different segments and geographies internationally.

VAISALA OYJ

Vaisala is a global leader in environmental and industrial measurement offering a comprehensive range of innovative observation and measurement products and services. Headquartered in Finland, Vaisala employs approximately 1,600 professionals worldwide and is listed on the Nasdaq Helsinki stock exchange.

RESULT:

The new identity and story has been implemented to all material, and the identity has been globally taken into use in all countries AQ business operates.

We have facilitated value proposition workshops for the AQ team and have resulted in discoveries which have had an impact on the AQ business model and value proposition.