How to create a compelling story and value proposition for a new business unit?


Image of Vaisala´s AQ business unit has been in the space of a sensor technology manufacturer, while the marketing message purely on the superiority of the technology itself.

Out task was to create a new story, marketing strategy and concept for Vaisala’s internal business unit which specialises in Air Quality monitoring.


We flipped the AQ story to more positive, redesigned the Vaisala AQ a differentiating visual identity, and created a marketing strategy and concept for claiming thought leadership in air quality solutions. 

We also refined AQ’s value proposition fitting different segments and geographies internationally.



Vaisala is a global leader in environmental and industrial measurement offering a comprehensive range of innovative observation and measurement products and services. Headquartered in Finland, Vaisala employs approximately 1,600 professionals worldwide and is listed on the Nasdaq Helsinki stock exchange. 

vaisala wide


The new identity and story has been implemented to all material, and the identity has been globally taken into use in all countries AQ business operates.

We have facilitated value proposition workshops for the AQ team and have resulted in discoveries which have had an impact on the AQ business model and value proposition.

vaisala image square3 copy
vaisala image square2

Interested in working with us?

More Cases

Wärtsilä DUHReaching a diversified audience

Fiskars Pure Nordic Cooking MasterclassSharing Nordic Happiness one dish at a time

AnteroHow to increase AntenniTV’s’ brand awareness?

Infinited FiberHow to showcase a revolutionary technology during a global pandemic?

VaisalaScience Of a Burger

Google Yuk Move OnHow to give Valentine's Day a unique spin?

PuroHow to start a global climate movement?

Taaleri ImpaktiHow to bring responsibility into investing?

Varuste.netHow to improve customer experience and bring a brand alive?


BetolarHow to build a brand to be ready for an IPO in six months’ time?

Singtel Dash PetHow to position and launch a new insurance product?

Fazer KiireetönHow to launch a tasty new addition to a beloved brand?

13 FishingHow to Europeanize a US phenomenon?

Neste Rally Battle How to make an uncle sport exciting again

PeroniHow to raise the awareness of Peroni and get the brand associated with fashion and style?

Burger KingHow to gain media visibility for a new app?

RovioHow to engage the gaming community and introduce a new game to esports?

GenelecHow to reach and engage millenial audiences?

Jaloviina TähdetönHow to launch a historical product with a modern twist? 

KingisHow to increase brand love?

LindströmHow to make a product launch the pride of the whole company?